Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Mindjumpers

OCTOBER 19, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Owned, earned and paid media are three terms you might come across a lot these days. Paid media is when a brand pays to leverage a channel such as by displaying ads or paid searches.

Engagement 177

Engagement Marketing Paid Search Forums 177

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Campaign 109

Campaign Groups Groups Communities 109

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels.

Software 101

Software Marketing Analytics B2B 101

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance. Knowing how the content game is played. And did I forget to say it can produce stupendous ROI results?

B2B 100

B2B Marketing Analysis Insurance 100

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. LinkedIn Promotion for B2B.

Strategy 111

Strategy Content Marketing B2B 111

Keyhole.co

MAY 18, 2023

About 15% of feed content is AI-recommended from non-followed accounts. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 46% of TikTokers engage with content on TikTok without distractions or using multiple screens at once. Only 16.2%

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 9, 2013

7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Tony Zambito (again) argues that, contrary to the “buyers are in control and don’t need sales” mantra, b2b sales professionals are still quite essential. Do you know?

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

NOVEMBER 9, 2015

Content marketing is still the most popular area of marketing spend by far , with big data, marketing automation, and mobile marketing all in close quarters for second place. Mobile search optimization drives an astounding 45% of phone calls to businesses, compared to second place desktop display ads. By embracing mobile, of course.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How are B2B marketers using social media differently from their B2C counterparts? Who is actually consuming all of this content?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

AUGUST 11, 2015

Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. Most content fails, and the cost of that failure is real.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B PR Sense Blog ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

FEBRUARY 23, 2012

The content changes more frequently. You’ve got to keep your foot on the gas the whole time in terms of changing copy, updating content, promoting this tweet versus promoting that tweet. I think it’s a great opportunity in the same way that search ads are actually incredibly helpful. Eric : I know.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

FEBRUARY 26, 2019

What Types of Content Companies Will Invest the Most in Over the Next Two Years. Video: Along with text-based content, this is one of the most popular formats. Across company sizes, roughly a third plan to spend the largest portion of their content budget on video over the next two years. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. In other words, you can do content marketing. What Great Content Marketing Looks Like.

Platform 104

Platform Content B2B Education 104

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s not only about the algorithm but on understanding how SU can be used for content discovery and sharing. StumbleUpon Networking: How to Easily Share Content and Build Relationships (Dosh Dosh): The concept of sharing on StumbleUpon is obvious and it’s built-in for a reason. Here’s how you should present it.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. If your content is not mobile friendly, that’s the first thing you should do.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JUNE 13, 2012

He describes four activities that a good SEO agency should provide: Making sure the site is crawlable and communicates clearly with Google so that it’s content can be properly interpreted. Selecting the appropriate keywords so that content is understandable to human readers. Unique and relevant content, according to Google.

SEO 228

SEO Paid Search Metrics Google 228

The Way of the Web

APRIL 10, 2011

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). Were all the websites involved actively updating, providing decent content, responding, providing good offers?

Social Networking 34

Social Networking scribd Foursquare Retail 34

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It’s more about demand creation. In fact they had INCREASING demand for shovels in N.

Social Media 120

Social Media Strategy Mobile Consultant 120