Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. While many organizations have got social media religion, there are many others still swimming against the stream. As for the ideal dynamic today, Enterprise 2.0

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 5, 2010

link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. link] [link] Hot About TV I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 17, 2010

For us, it has helped expand our consulting business, which is a real measure. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Roberts @njmirolo Always fun! Im Jay Baer. How can I help you?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 27, 2010

Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Business News "Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting." Those words are often used interchangeably, but they are not the same.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. More people making stuff (100 million bloggers can’t be wrong) 2. link] jaybaer No question. Thanks for that!

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. Im Jay Baer. How can I help you?

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. link] Seriously. Even before the genre developed.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Linkedin is for people you know. I know this one isn’t mine.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 About Social Selling University.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable?

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? And thanks for the shout out on the blog.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 10, 2010

link] Lisa Alvey Staggering Social Media Insights – The Best of Twitter 20 eBook – [link] (via @jaybaer) <–cool stuff! Download it: [link] [link] dzimmerman RT @MarketingProfs: Have you scored a copy of @jaybaer's Staggering Social Media Insights – The Best of Twitter 20? Im Jay Baer.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 5, 2010

link] [link] Courtenay Pitcher As the owner of my own small marketing agency, I find it much easier to consult with clients based on experiences and insights gained in the trenches. Thank you for all of your excellent blog posts about social media Jay. Thank you for all of your excellent blog posts about social media Jay.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? To help you figure all this out, you might want to download my free social media strategy worksheet. Social media strategy consulting details here. RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 5, 2010

shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Like the rest of social media can be of great value to your small business in many ways if you know [.] Mark, you're spot on! Im Jay Baer. How can I help you?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it? new white paper from me and @chrisbaggott) [link] [link] Ken Styles RT @jaybaer: Does Your Blog Have a Long Enough Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Post it to your Facebook page. Talk it up on Facebook and the blog. Your LInkedin page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. If you can type a sentence, you can relate to people on Twitter and Facebook. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships.

Social Media 121

Social Media Strategy Social CRM MySpace 121