Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results.

Tips 191

Tips Facebook B2B Review 191

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Tweet This!

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B2B Social Media Marketing StumbleUpon 246

Oktopost

SEPTEMBER 15, 2021

Ryan is a skilled marketer, technology consultant, and Google Ads, specialist. Based out of Australia, he’s a brilliant and engaging guest who takes us through the day Facebook, with no warning, de-friended Australia, how it impacted his business and customers, and what he’s doing to navigate the gaps between marketing and technology.

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B2B Marketing Apple Authentication 127

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Because B2B is focusing on social media. My word to you, point your efforts towards B2B. How to Fail at B2B Social Media. And rightly so. how to win.

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B2B Social Media Case Study Consultant 180

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

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B2B Social Media Metrics Study 152

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

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B2B Social Media Marketing Sample 206

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

B2B 189

B2B Case Study Telecommunications Study 189

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

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Communities Facebook How To Consultant 234

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

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Feed Feedly Metrics News 167

Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. Episode Summary. Stay in the Loop.

Engagement 109

Engagement B2B Apple How To 109

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? I offer consulting packages, CMO To Go services, digital transformation strategies and plans, and of course training workshops for skillsets of all levels.

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B2B Exercises Remix Team 78

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 89

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Our agency, Marketing Nutz, our training and consulting agency can help! SoundCloud.

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Template Templates Video Avatar 78

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

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B2B Social Media Proposal Google Reader 129

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. Connect with her at TheLuxeList.com and SavvyLiving.tv / Instagram / Twitter / Facebook / LinkedIn.

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Retail Video Microsoft Loyalty 91

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2B 207

B2B Consultant Flickr ROI 207

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Our agency, Marketing Nutz, our training and consulting agency can help!

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Template Templates Avatar How To 78

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Campaign 194

Campaign SMS B2B Case Study 194

Oktopost

SEPTEMBER 17, 2020

You can catch the conversation by subscribing to B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! Listen Now: About Urs Blickenstorfer.

Marketing 117

Marketing B2B ROI Data 117

Waxing UnLyrical

MAY 7, 2014

4 Ways To Fix Your Facebook Problem. Why: What can you do to combat Facebook’s declining organic reach for businesses? The Hidden Value of Influencers in B2B Content Marketing. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

B2B 187

B2B Collaboration Consultant Flickr 187

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Pam Moore

OCTOBER 8, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). What is a customer profile for b2b. Our agency, Marketing Nutz, our training and consulting agency can help! 3 Steps for Audience Marketing Success. Step 2: Know your unique value .

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Template Templates How To Training 78

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

AUGUST 4, 2014

Why can’t Facebook find the right image when I share a link? Why: What is your take on Facebook’s digital photo offerings when sharing links? How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Analytics 188

Analytics Consultant Flickr B2B 188

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. My session is on October 12.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Waxing UnLyrical

MAY 19, 2014

The Critical Role Of Emotions In B2B Purchasing. Why: In this classic from the WUL vault, I examine the real value of Facebook fans. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: Value. Based in the Washington, D.C.,

Loyalty 182

Loyalty Consultant Compete Flickr 182

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead.

Consultant 186

Consultant Flickr Metrics Skills 186

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

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Construction Marketing Authentication B2B 118

Waxing UnLyrical

MARCH 25, 2013

The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? WUL : And how many tweets and Facebook comments a day (or week) do you guys get?

Travel 254

Travel Price Consultant B2B 254

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Our agency, Marketing Nutz, our training and consulting agency can help! Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

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Research Template Templates Training 78