Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Share it on StumbleUpon. Send this page to Print Friendly.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. “How dare a company try to put a number on influence!&# When every company of consequence has a free and open API, data becomes a commodity. they shout. An impossibility! A farce!&#.

Klout 161

Klout Nielsen Influencer Social CRM 161

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Do you really love a particular topic, company, website or public figure? Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. Or really hate one?

Tools 188

Tools Social Media Radian6 CoTweet 188

Social Media Strategery

AUGUST 8, 2010

Social Media is going to chance and is already changing the game – in B2C and in B2B. Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies.

Upcoming 125

Upcoming Project News Social Media 125

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one?

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. If ever there was a justification to invest in content marketing on the B2B side, a number like this is definitely it. is a hospitality and gaming type company.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio).

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, PPC Strategies , covers B2B search marketing, bid mangagement, Internet marketing, PPC, and more. Amber Naslund.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out! Disclaimer: I tweet and blog for the company. 39 social media tools I will use today.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jill’s company, Argyle Social, providers of data driven social media marketing software. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Don’t get me wrong.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

MARCH 4, 2014

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.

Review 205

Review Radian6 Guidelines Policies 205

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Comment by web design company on June 16, 2008 @ 9:49 am. Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Be sure to stay aware of those. Use Google Reader to store your ego searches. September 2004.

Social Media 280

Social Media Brands Technorati RSS 280