Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Socialmedia.biz

NOVEMBER 15, 2020

Using a small budget, a company can target as many potential customers as possible. To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. It involves getting increased traffic to your website.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community?

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

B2B 118

B2B Facebook How To Campaign 118

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B 109

B2B Content Marketing Syndication 109

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Tuning in to the desires and priorities of potential future customers and delivering content that really captures their attention feels like more of an art than a science at times. 6 B2B Marketing KPIs to Measure. Website Traffic.

B2B 125

B2B Marketing Metrics ROI 125

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. So, which companies are in this space, and how are they executing chatbots successfully? Today, we examine the best B2B chatbots being used to drive business objectives.

B2B 119

B2B Examples Hubspot Widget 119

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships.

B2B 75

B2B Marketing Engineering Campaign 75

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind?

B2B 111

B2B Video Strategy Marketing 111

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Especially as powerhouse networks become increasingly oversaturated.

Social Media 112

Social Media Strategy Exercises Retail 112

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads.

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. But with so much competition targeting your prospects on these platforms, your sales team has their work cut out for them. . What is Social Selling?

Tools 144

Tools B2B Price ROI 144

Webbiquity SMM

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Seven Essential Digital Marketing Tips for Your Business in 2021. This makes updating your marketing knowledge essential for sustainable success. Create content your audience loves.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media has become a non-negotiable in demand generation.

Examples 62

Examples B2B ROI CPA 62

The Realtime Report

AUGUST 25, 2020

Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Social media is the best place to grow your business. Having a social media strategy in place can help grow your company.

Small Business 251

Small Business Social Media Strategy Marketing 251

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed.

B2B 136

B2B Marketing Construction Committee 136

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. If you find yourself in this boat, let me start with this, begin exploring your options now. Creating Content That Resonates.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Outbound marketing refers to endeavors that push your message “out” to potential leads in the wider world.

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. ABM is a strong initiative, especially in the current economic climate.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

NOVEMBER 12, 2019

You’d never speed down the freeway at night with your headlights turned off. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. ” Online brand monitoring isn’t difficult or expensive.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. ABM is a strong initiative, especially in the current economic climate.

B2B 62

B2B Campaign Statistics Data 62

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. If you find yourself in this boat, let me start with this, begin exploring your options now. Creating Content That Resonates.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113