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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. they shout.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. link] Ayman Rakha Turn the Tables on Social Media with NutshellMail: [link] [link] MyCrowd.ca I'm going to try it! Kanälen per Mail zu erhalten o.

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The More Things Change, The More Things Change

Convince & Convert

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. into their friends' news feeds) and not the brand's wall.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Comtex takes their feeds and spreads them around to their member sites. Their magic? Does that drive business to you?

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