Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 12, 2010

Definitely a classic. Sam is the one who is trying to push the eggs and ham onto the unnamed character. Think, “That Sam I Am, that Sam I Am, I do not like green eggs and ham.&# I can recite that book by heart. link] sadie harris Would You Try It With a Fox? link] [link] sadie harris Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. [link to post] – Posted using Chat Catcher [link] Bob Dennis Great summary of the numbers Thanks for that link! Everything. link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic! link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. Being forced to do more just as a family was definitely something that crossed my mind.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. al definitely should influence strategy though. Do you agree?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 21, 2010

Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. [link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Is anyone advising them?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 20, 2010

This will definitely help me focus more my efforts. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 6, 2010

I'll definitely give this a try! Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. link] Wendy A.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. The party got bigger.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. You are definitely a mentor and I am looking for more!

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Social Media is Fast False. Social media is by definition slow. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will. That's all. Just compliments.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. It can give some insight into what us readers here are looking for from you and also from social media bloggers as a whole. What content lessons do you take away from these results?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 15, 2010

link] [link] Paul L’Acosta Definitely worth 2 minutes of your time.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] jaybaer I will definitely check it out.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter). While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. link] Social Media Strategy | Afrinnovator.com [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Management is definitely a component to a listening program though I decided to be very narrow in my focus for this post. However, you're right, I really should have included that.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

DECEMBER 4, 2012

” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts. Fortune 500 CEOs Don’t Get Social Media! Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Research] by Heidi Cohen.

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

FEBRUARY 19, 2016

If you’ve got questions about the technology, if you’ve got questions about today’s special guest, put them over in the questions box and we will definitely get to them if we have a chance. He is at the center of the community so far, as we map it out. It turns out that there is not just one community here either.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 8, 2010

RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] Joey Strawn Three great reasons email sucks (in a good way)RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] Joseph Manna Email is definitely not dead. It's one of the most common forms of communication between brands and consumers.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. link] Chad Egeland Virtual stalking at its finest Great tips on finding out if your customers are using social media and which platforms they are using. It is a paid feature, you buy credits and can do emails one at a time selectively.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. to my tool shed.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167