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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264
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45 of the Best Social Media Analytics Tools

agora pulse

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Get the ebook “SMART Goals for Social Media Strategy.” Lead generation analytics from HubSpot. Improve customer service. Increase revenue. BrandMentions. Brandwatch. Fanbooster.

Analytics 179
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Respond to comments (helpfully and appropriately). Ask essay-type questions in your blog posts and encourage readers to answer with a comment.

ROI 191
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Eight Advanced LinkedIn Strategies for B2B Marketing

Webbiquity SMM

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Like, comment, and reshare their posts. Ask questions.

B2B 244
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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. Let us know in the comments – we’d love to talk! IRCE: Forward Mobility.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

billion likes and comments. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ).

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How to Generate Leads & Make Sales: The Do’s & Don’ts Explained

agora pulse

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes.

How To 174