Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. In fact, getting the influencers your target buyers listen to to contribute content to your site, write about you on their site, or simply share your latest eBook, can make your life a lot easier.

Influencer 158

Influencer Strategy Content Marketing 158

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Subscribe to the comments for this post? B2B Marketing Content: Lure or Lasso? I would love to know. Email this to a friend?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Subscribe to the comments for this post? B2B Marketing Content: Lure or Lasso? I would love to know. Email this to a friend?

Types 255

Types Content Case Study Press Release 255

ProBlogger

DECEMBER 23, 2014

Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. Jawad Khan is a Content Marketing Specialist at Quality Trade , a leading marketing and trading platform for B2B companies.

eBook 50

eBook Products Applications Blogger 50

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks? Engagement: How many likes and comments does your competitor’s content get. Creating engaging videos?

Analysis 105

Analysis Sentiment Marketing How To 105

Visually SM

JULY 6, 2020

Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. LinkedIn is a professional network where you get people to be interested in working for your company; but, if you run a B2B business, you can also use it to attract clients.

Social Media 130

Social Media Content How To Marketing 130

agora pulse

JANUARY 22, 2021

Bonus Materials: FREE Instagram Strategy Ebook. Instagram has several outstanding features that can help you control who is commenting on your content and who can see it. They’ll have no idea they’ve been restricted because they can see the comment, but no one else will. Make sure you don’t!

Features 124

Features Instagram Hashtag Social Media Management 124

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog. You’d be surprised at how effective recycling content by repurposing your eBook introductions or chapters into blog articles can be.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog. You’d be surprised at how effective repurposing your eBook introductions or chapters into blog articles can be. Change the Target Audience.

Screencast 87

Screencast Content eBook Film 87

Convince & Convert

MARCH 14, 2016

Add visuals, jokes, and other experts’ comments. Make Ebooks and Courses. If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. The guy has over 200 whitepapers, 1000 magazine articles, 75+ workshops, and a $197 crash course in B2B content to his credit. highlight to tweet).

Joomla 60

Joomla Drupal eBook Startup 60

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook. You can download it free below.

Social Media 116

Social Media eBook Strategy Social CRM 116

Pam Moore

SEPTEMBER 20, 2020

Your digital presence such as how you present yourself, how you engage and even what you like, comment on and share on LinkedIn all impact your personal and business brand. Or would you rather engage them authentically in human ways with your content, videos and engaging behaviors that earn trust? Your actions speak louder than words.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. 61% of marketers are currently using eBooks, whitepapers and webinars to attract and convert leads. Please share idea with us in the Comments section below.

Brands 108

Brands Content B2B Wireless 108

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Like, comment, and reshare their posts. Ask questions.

B2B 244

B2B LinkedIn Strategy Marketing 244

Kikolani

NOVEMBER 19, 2010

The Blog World eBook – for those who missed Blog World Expo, check out this free ebook on one awesome blogger’s experiences. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Want to be featured in Fetching Friday posts? Looking for some link love?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Jon Loomer

OCTOBER 7, 2015

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. I wanted to run lead ads for my main lead magnet, my 12 Tips ebook. Let me know in the comments below! Highest level of education.

Video 120

Video Insurance Facebook Automotive 120

Convince & Convert

FEBRUARY 9, 2015

They chose Facebook to house individual club pages because it had the most robust offering in terms of being able to host video and photo and show nested comments. Not just liking or commenting, but re-sharing being Priority #1.). People saying they want to consume Life Time’s content by downloading an eBook, for example.).

Content 60

Content B2B Team Exercises 60

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Respond to comments (helpfully and appropriately). Ask essay-type questions in your blog posts and encourage readers to answer with a comment.

ROI 191

ROI Case Study Bazaarvoice Klout 191

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Get the ebook “SMART Goals for Social Media Strategy.” Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). Im Jay Baer.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 7, 2010

One more note – so many are commenting on how funny this guy is (footnotes are worth the read alone) but this guys advice is down right ethical and that is hard to come by in the marketing realm these days. Almost as valid as an anonymous “guest&# comment on a blog questioning my credibility? Original post by Jay Baer [.]

Review 115

Review Social Media Social CRM Consultant 115

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Diva Marketing Blog

MAY 23, 2012

Diva Marketing/Toby : Understanding that Pinterest is still in its infancy, especially in terms of b2b, what are your measures for success? How active is Brandwatch in terms of engagement e.g. commenting, repining, likes? Essentially our Pinterest content plan mirrors our general one. Joel Windels : Well, you know what?

Social Networking 92

Social Networking eBook Analysis API 92

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Thanks for comment Kyle. Im Jay Baer.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Writtent Blog

DECEMBER 22, 2013

The intelligent content conference is no misnomer – some of the brightest minds in content marketing strategy will gather in San Diego to listen to 70+ leading experts deliver their thoughts on advanced topics like dynamic publishing, structured authoring, eBook publishing, and big data. SXSW Interactive – March 7-16, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 22, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Email is all about actual audience. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. All rights reserved.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off. As another comment noted, it anchors the header better. link] Social Email Guy Voted 3 before seeing comments. Intentional?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. link] sean_bartlett (sean_bartlett) Twitter Comment RT @jaybaer: Is doom on the horizon for Apple's app store? Pissing off Google.&# Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Like some other readers have commented, what a marketer (or more importantly an organization) does with that data is key.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 5, 2010

Please thank them for their contributions with your attention, comments, and tweets. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It would mean a lot to me – and to them. Thanks @jaybaer! #fb Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. That experience made me explore different industries, which lead me to B2B PR.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 27, 2010

The comments are yours. link] #blogging #marketing [link] Marketing 150 Via @jaybaer [link] Are You Growing Enough Voices blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. It will pay off.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It's baby steps forward.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Write a book or ebook. Offer your customers an eBook or a free report in exchange for their email address. Reuse content.

Small Business 98

Small Business Marketing Compete Directory 98