Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities.

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B2B Analytics LinkedIn Marketing 78

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. For example, a free day or free month.

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Discount Marketing How To B2B 120

Oktopost

JUNE 18, 2019

With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Strategy 1: Outbound Marketing.

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B2B Strategy Marketing Conference 95

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. B2B landing pages that load in one second or less have triple the conversion rate of pages that take five seconds to load. How do you evaluate how good your landing page is?

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B2B Forums Discount Price 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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Data B2B How To Metrics 124

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

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Examples B2B ROI CPA 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

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B2B Campaign Statistics Data 69

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. This is very common in the B2B marketing and sales funnel. Examples of Lead Qualification Frameworks. Advantages: BANT is fast and easy to learn.

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Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. In the fast evolving world of business-to-business (B2B) marketing, leveraging deep expertise and proven strategies is crucial.

B2B 78

B2B Influencer Marketing Collaboration 78

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Social Media Marketing Hashtag Campaign 166

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? In short, brand visibility refers to how much your brand is seen on different marketing channels. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers.

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Brands B2B SEO Influencer 75

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. Format refers to the specific form of content you want to create. Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more. Quick Jump.

Social Media 109

Social Media How To B2B LinkedIn 109

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. Guest Post by Brandon Brown. Unique Visits. Traffic Sources.

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Metrics Content Marketing ROI 191

Social Media Strategies Summit

OCTOBER 21, 2021

For reference, Daniel Ek (CEO and founder of Spotify) has “only” 223,000 at the time we write this blog. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. I am so excited about our new campaign Work It Out @JCWI_UK. Strive Masiyiwa.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. Talk like a human.

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Report Atlassian Brands Sentiment 62

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

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Tools B2B Sentiment Notification 116

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. On top of this, many of the sessions that weren’t labeled as being related to AI referred to it at different points.

Content 78

Content Marketing B2B SEO 78

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Departments use the customer journey map as a central reference to ensure a consistent and customer-focused approach. These insights are handy when creating emotional marketing campaigns.

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Examples Template Templates How To 97

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Marketing Intelligence – This essentially refers to the use of tracking codes to monitor online behaviors.

Marketing 98

Marketing Metrics B2B Software 98

Keyhole.co

OCTOBER 24, 2023

The number of subscribers refers to the number of people who have subscribed to your YouTube channel. Calculate the Click-Through Rate (CTR) of your channel Source: SealSkinCovers Calculating the percentage of viewers who clicked on your video after seeing the thumbnail and title of the video is referred to as CTR.

YouTube 52

YouTube How To Posterous Upcoming 52

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . However, while this added-value approach using a nuanced content strategy and search campaigns to isolate your budding audience is important, don’t give everything away for free. They’ll work with that.

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Comparison SEO Curation Domain Name 145

Kikolani

OCTOBER 4, 2016

A marketing strategy document is referred to as a Bible of sorts by the sales team, helping them reach out to a widespread target audience. It doesn’t matter whether you are running a B2C or B2B business – just make sure you capture their interests in the best way possible. Launch a referral campaign.

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Strategy Tips Marketing Resources 156

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels. Ability to give customers visual reference of what you offer.

Platform 84

Platform Social Media Insurance Education 84

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. In other words, to embrace social media advocacy. Employee advocacy is a broad subject.

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Exercises Metrics B2B Social Media 69

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Gamification improves retention (another pirate metric) and is also a great incentive for users to refer your products to their friends and family. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

MARCH 4, 2023

And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. A successful influencer campaign not only leaves the influencer and its target group happy, but it generates a satisfactory ROI for the brand too. What metrics can you track?

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. B2B brands are improving revenue through smarketing.

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Collaboration Marketing Team Hubspot 75

Sprout Social

MARCH 21, 2017

Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns! But just as a point of reference, one of the most popular marketing funnel frameworks is the AIDA model, which stands for “Awareness, Interest, Desire and Action.”

Social Media 104

Social Media Marketing How To Metrics 104

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

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Social Media B2B Marketing SEO 249

Techipedia: Tamar Weinberg

APRIL 24, 2012

Other firms tie a phone number to each keyword within the AdWords campaign. In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. Data on referring sites can be as granular as specific keywords from a PPC ad.

Adwords 155

Adwords How To Module Aggregator 155

Keyhole.co

OCTOBER 16, 2023

It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns. The tool crawls online conversations, forums, and groups and finds the best hashtags for Instagram campaigns. Branded hashtags for Instagram campaigns will encourage UGC and spread brand awareness.

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Hashtag Instagram How To UGC 52

Sprout Social

JANUARY 3, 2022

A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. This information can then be used to shape everything from campaign creative to new product development. What is a buyer persona? Create for one person, not for many.

Data 138

Data Social Media Sentiment Team 138

Hootsuite

NOVEMBER 4, 2022

In other words: YOUR COMPANY NEEDS REFERENCES. When businesses put out a job vacancy we need references on there too. This B2B company uses employee advocacy to flood their hiring pipeline with A+ applicants. Once you’ve run your first few Amplify campaigns, open up Hootsuite Analytics and peek at how you’re doing.

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