B2B Campaign Focus Group Marketing 
Koka Sexton
JANUARY 5, 2023
Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.
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Oktopost
SEPTEMBER 21, 2020
In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.
Oktopost
DECEMBER 21, 2023
They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.
Sprout Social
APRIL 25, 2024
Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.
Oktopost
MARCH 22, 2022
Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.
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