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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

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The Value of Social Listening in B2B Digital Marketing

Oktopost

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus on understanding their needs, preferences, and perceptions related to your products or services. Did your SEO program lead to a surge in web traffic?

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. Then, and this is key, take that feedback into actual consideration.

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. . In marketing, when one campaign finishes, the next begins. Take action: Agencies that rely heavily on referrals to drive new business efforts need to prioritize client satisfaction.

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