Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 157

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Do hashtags work anymore?

Strategy 130

Strategy Brands Hubspot Survey 130

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Narrow down the most used hashtags for your brand and industry. Integrate trending topics in your marketing campaigns.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It also gives you a consistent audience. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. This is especially important for B2B brands. ” Random photo tag?

Conversation 136

Conversation Review Marketing How To 136

Later

APRIL 7, 2021

With the right strategy, influencers can increase brand awareness, drive sales, and create a community of advocates. Once they have their community’s trust, they’re able to sell products in a less sales-y way – it’s like a recommendation coming from a friend: View this post on Instagram. Their power stems from their authenticity.

Influencer 80

Influencer B2B Instagram Price 80

Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Ensure they use the branded hashtag in their post. The choice is yours!

Instagram 52

Instagram UGC Hashtag Guidelines 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. After 80 years in business, they jumped back in time for their latest ad campaign. That level of community matters and your brand should take an active role. That’s an understandable feeling.

Industry 86

Industry Social Media B2B Resources 86

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

APRIL 2, 2020

Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. Especially, when social media analytics for B2B is something we excel in, if you don’t mind us tooting our own horn a bit. Data Insights are Hard. Plans start at $27/mo. .

Report 126

Report Social Media Tools ROI 126

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Later

MARCH 26, 2021

With nearly 740M users globally, LinkedIn is the home of a thriving professional community. Research shows that 92% of B2B customers are happy to engage with salespeople when they have established themselves as industry thought leaders. You can do this by tagging industry experts, using keywords, and including relevant hashtags.

LinkedIn 62

LinkedIn How To Hashtag Industry 62

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

Analysis 87

Analysis Social Media ROI How To 87

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

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B2B Tips Twitter Marketing 152

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. Don’t forget your event hashtag. You’ll want to optimize your event’s social opportunities as much as possible, and an event hashtag is an incredibly easy way to do this.

Hosting 53

Hosting Eventful Influencer Authentication 53

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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B2B Examples Marketing Small Business 111

Later

SEPTEMBER 19, 2018

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people. People who could turn into followers.

Small Business 61

Small Business Instagram Strategy Hashtag 61

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

Tools 277

Tools Tips Marketing Social Media 277

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Click on “Add New Tracker” under the Listening & Campaign Trackers.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Technology giant Dell knows the importance of fostering a community of employee advocates. One UPS recruiting campaign presented the job of delivery driver as being more than a day-to-day job.

Loyalty 60

Loyalty Social Media Engagement Training 60

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. You can really drill down on specific campaigns and ads to identify your top-performing ones.

Analytics 108

Analytics LinkedIn Tools Metrics 108

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. You can really drill down on specific campaigns and ads to identify your top-performing ones.

Analytics 74

Analytics LinkedIn Tools Metrics 74

Keyhole.co

MAY 2, 2024

To track these, you need to identify the right keywords and hashtags that customers use. It should be relevant to them and the brand itself, like the brand name, campaign-specific hashtags, or industry-specific terms. Through relevant hashtags and industry keywords, you’ll keep close to the conversations happening around you.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52