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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook. Source: Square.

B2B 150
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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . Why Use YouTube for B2B Marketing? How popular is YouTube?

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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

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Using Social Media to Protect Your Reputation

Dave Fleet

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. In what areas are the major hard dollar costs associated with the key recommendations? The Challenge.

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Fintech Social Media Marketing Done Right

Oktopost

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Banking can feel cold and clinical at times. Humanize Your Brand.

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3 Key Takeaways From Content Marketing World 2023

Convince & Convert

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element.

Content 78