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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Getting to know your client (and why her shoes have f*@k all to do with it)

Absolute PA

I bet when you started out in business one of the first things you heard about was the “Ideal Client Avatar”. There’s a reason most Ideal Client Avatar exercises are so f*cking boring… it’s because they don’t actually work. Most of the client avatar exercises I see are missing the point. Have you done it?

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What is Roblox? Everything You Need to Know About the Social Gaming Platform

Hootsuite

Nikeland is another noteworthy branded experience where nearly 20 million users go for sporty quests and to collect Nike gear for their avatars. The streaming service takes users on a virtual scavenger hunt where they can meet their favorite artists, play with sound, and collect special merch. Source: Roblox. Is Roblox safe for kids?

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5 ways to create better buyer personas with social media data

Sprout Social

The following example of a buyer persona does a good job of visually representing windchime’s ideal customer avatar, Jerome Carter, via demographic information, motivations, goals, frustrations and even personality traits. This document can be used by your marketing and sales teams to support their efforts to engage prospects and customers.

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How to Build a Blog that Has Lasting Impact Upon Its Readers

ProBlogger

I’ve previously published an exercise in building a reader profile or persona to help you get clarity around this. And if you’re a ProBlogger Member (it’s FREE to join) I’ve got a worksheet that steps you through the process of how to create a reader avatar for your blog.

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3 Facebook Search Tips You Might Not Know About

agora pulse

You can use it for a few different research exercises, including: Checking out the competition. Building up your ideal client avatar. Facebook search is designed to help you find information that’s relevant to you and your social circles first, before moving outwards. Why is this great for marketers?

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How to Build a Blog that Has Lasting Impact Upon Its Readers

ProBlogger

I’ve previously published an exercise in building a reader profile or persona to help you get clarity around this. And if you’re a ProBlogger Member (it’s FREE to join) I’ve got a worksheet that steps you through the process of how to create a reader avatar for your blog.

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