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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 107
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Mobile usage continues to climb with smart phones and tablets flooding the market. Mobile usage continues to climb with smart phones and tablets flooding the market. This trend will continue in 2014. Content will continue to rule.

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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. According to a survey by Cox Automotive, more than half of drivers are willing to sacrifice vehicle color, style and brand to get the latest technology. They announced plans for personalization back in 2016.

Examples 200
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2010 Digital Marketing Outlook

Social Media Marketing

There is no question that digital marketing continues its upward trend. Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of our marketing budget on digital and social media, you know there's a significant movement afoot. Tags: Marketing social media trends.

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Connect The Dots Marketing

Twist Image

The trends examine three fundamental effects of digital innovation: experience and engagement, business innovation, and the secondary effects that result from increased digital capabilities.". automotive. automotive industry. mobile app. automotive. automotive industry. mobile app. and moving forward.