Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.
The Realtime Report
DECEMBER 12, 2012
The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage. It “brings direct marketing discipline” into social media, and enables scale.
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Audiense
MAY 16, 2016
Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.
Convince & Convert
JANUARY 21, 2016
Business: United’s Brand Makeover. Beyond the press, what are people currently saying about the United brand? Will positive sentiment outweigh neutral? ” With all of these #JPM16-related headlines, Bloomberg may appear to be the primary resource for in-depth coverage of the conference. We will have to wait and see.
Twist Image
MAY 17, 2012
On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ).
Webbiquity SMM
JANUARY 2, 2013
Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Heidi Cohen ).
Sprout Social
JUNE 27, 2023
Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. But across all of these career milestones and titles, a common thread emerges when it comes to Wofley’s perspective: disruption as a path to professional and brand evolution. Social media manager.
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