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Where Does the PESO Model Belong?

Waxing UnLyrical

Guest Post by Gini Dietrich. It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. Image via Gini Dietrich, Used with permission.

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#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

I am also the founder of NutsPR , and client service manager for Spin Sucks and Arment Dietrich. I take my daily dose of inspiration from Gini Dietrich , CEO and Founder of Spin Sucks and Arment Dietrich. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Corina is also the founder of NutsPR and a well-known social media strategist in her own right.

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When Did Professionalism Go Out The Window?

Waxing UnLyrical

Guest post by Gini Dietrich. They called him a PR disaster and printed his emails to Leena Rao , the “extremely sweet and mild-mannered colleague&# of author Robin Wauters. Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., Actually, a stab is putting it mildly.

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Humanizing The Company

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If you''re trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. arment dietrich.

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Influencers Are Everywhere (if You Know Where to Look)

Convince & Convert

The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” ” Arment Dietrich is a digital marketing communications firm. Gini Dietrich on Twitter: @ginidietrich. Arment Dietrich. Me neither.

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Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition

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If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. arment dietrich.

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