Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Here are the five key characteristics that set high-performing short-form videos apart, ensuring they resonate with viewers and achieve their intended impact.

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Later

SEPTEMBER 8, 2019

Instagram memes taking over your feed? That’s because this year’s biggest trend is using memes to boost your Instagram engagement, and brands quickly jumped on board! In the following post, we look at how you can get involved and use Instagram memes for business: What are Instagram Memes? Pop-cultural?

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Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

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Social Media Strategies Summit

APRIL 11, 2024

But it also makes maximum use of the comment section below each of its how-to videos to answer customer questions and show its audience it cares about them getting the most out of their purchase. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

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Buffer Social

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” However, in 2024, Annie-Mai predicts there will be a noticeable shift towards more original and longer video content. Lmk your thoughts on influencers.

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The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. Maybe even include a personal photo or video message from you or your team. When gratitude is authentic, it fosters affection and loyalty. Don’t let it go!” Works every time.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

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Keyhole.co

FEBRUARY 13, 2024

Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. With features such as video clips and hot takes, the app has been constantly adapting to changing social conventions.

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Bill Hartzer

MARCH 5, 2024

Moreover, social media emerges as an accessible avenue for cheap entertainment (20%), offering a plethora of content ranging from memes to videos, all readily available at the swipe of a screen. However, beneath the surface lies a palpable undercurrent of discontentment.

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Hootsuite

APRIL 28, 2020

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 9 Ideas for Engaging TikTok Videos. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Share an educational video. Not sure how to get started? Simple enough, right?

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Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

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Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Schedule unlimited posts with Keyhole 2.

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Hootsuite

MARCH 20, 2023

Being relatable will lead to: Users tagging their friends in your comments Building an authentic relationship with your audience More diversity in your content (not every post has to be solely marketing-focused) 4. Other TikTok users are encouraged to duet the video if they see themselves in the mix. Host a poll Who can resist a poll?

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Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Authenticity matters here, so let your hair down! Key Takeaways. What is TikTok? What Doesn’t Work.

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. First, Instagram has added an IGTV tab to their Explore page navigation, giving users even more opportunities to find videos and content creators they’re interested in.

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Hootsuite

JUNE 1, 2022

An Instagram photo dump is a collection of images and videos casually gathered together in one carousel post. Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. And on top of being perceived as better on a moral level, authenticity is what sells. Here’s how to do it.

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Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Leave thoughtful comments, share their videos, follow and simply engage with them.

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Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

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Buffer Social

JULY 31, 2023

Turn your Twitter thread into a video Turn a blog into a TikTok video Share a poll on LinkedIn that you originally posted on Twitter Compile responses to a post to create a roundup View this post on Instagram A post shared by Buffer (@buffer) 2. UGC comes in many formats, including images, videos, reviews, and testimonials.

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Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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agora pulse

FEBRUARY 11, 2020

Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. . TikTok is a vertical video platform in the vein of the popular but now-defunct app Vine. TikTok is a vertical video platform in the vein of the popular but now-defunct app Vine.

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Hootsuite

SEPTEMBER 27, 2021

Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Embrace authenticity. But that’s exactly why authenticity hits hard. I dare you to find me some more authentic content than this smiling baby. How-to videos? View this post on Instagram.

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Later

AUGUST 10, 2021

Create Shareable Graphics and Memes. When it comes to your Instagram presence, nothing beats authenticity. The best way you can do this is through detailed, authentic Instagram captions and Instagram Stories. 4: Create Shareable Graphics and Memes . And memes let us do that in a fun and lighthearted way.”

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Buffer Social

OCTOBER 23, 2023

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Explore this verification process to boost your brand's credibility on Meta platforms.

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Keyhole.co

DECEMBER 19, 2023

You can see how this video has over 3.5 Gymshark’s marketing strategy started with roping in YouTube fitness stars Lex Griffin and Nikki Blackletter, who endorsed Gymshark products in their videos. Here’s a video from Nikki Blackletter’s channel, back at the beginning of the influencer drive. For example, take #WorkoutChallenge.

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Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? What does this mean?

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Later

DECEMBER 23, 2020

: Social Media Prediction #1: Video Content Will Reign Supreme . Video content, no matter the platform or format, is going to be big in 2021! From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content.

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Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. IGTV has been on the up for some time now, but 2020 is the year the long-form video platform takes center stage! But that’s beginning to change.

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Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. But real fame takes more than one viral TikTok video. To build your base, you need to match viral success with more videos that hit the TikTok sweet spot. Use those hashtags consistently when you post videos. Ahh, TikTok! I hear you ask.

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Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

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Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. In 2016, a new video sharing mobile app named Douyin launched in China. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed. Vine was shut down in early 2017, and Musical.ly

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Keyhole.co

DECEMBER 15, 2023

Festive Office Decorations Share a photo or video of your office Christmas decorations, along with a holiday message. ” Why we love this: By sharing photos and videos of your festive office decor, you’ll engage your audience and make them feel like they’re right here with you, celebrating the most wonderful time of the year.

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Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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Buffer Social

DECEMBER 21, 2023

I think this one did so well because of a combination of things: it used a trending meme format (from CapCut, which has made coming up with TikToks so much easier!), was relatable, was really funny, and was a short video so all of us who have a short attention span now thanks to TikTok were able to stick around for the punchline.

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Hootsuite

OCTOBER 20, 2021

Still, just because TikTok provides a level playing field for its users doesn’t mean there aren’t steps you can take to push a video closer to virality. Like any social media algorithm, TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with. Your videos shouldn’t be any different.

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Sprout Social

AUGUST 7, 2023

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. It’s a new era of social media , all about authenticity and community—which will look different across platforms.

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Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. If you have an authentic connection with your customers, they’ll enjoy seeing their photos featured on your page. Memes are an easy and popular way to be funny on social. For memes, pair it with a short, witty caption.

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