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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. Top post based on impressions: A question on remote work perks What would you say is your personal #1 perk of working remotely?

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

million Twitter: 1.9 Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5 Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. They respond to comments, UGCs, and questions actively.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. Our team has spent the last month discussing these questions while experimenting with our approach to Meta’s latest platform. What do consumers think about it?

API 92
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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility.

News 71
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. And Twitter is a group of raccoons fighting behind an Arby’s. (In if you get popular on twitter you get your s**t caved in by robbers every day. Like most Twitter users, let’s be honest.).

Brands 114
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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. Good question! Viral campaigns are sort of like “lighting in a bottle” for brands. For example.

Meme 107
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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.

Trends 93