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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment.

Retail 104
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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Shops are free to set up and are hosted within your Facebook business profile. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

Retail 139
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10 Ideas for Holiday Campaigns on Social Media

Likeable

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Holiday lists often perform even better by sparking ideas for a highly planned season—from hosting to festive nights in, shopping, and crafting. Give Back to Your Community.

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Surprise and delight: What it is and brands who get it right

Sprout Social

Hosting a surprise birthday party is on my bucket list. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Host an event. The online pet retailer Chewy uses surprise and delight to help grieving pet parents. Surprise and delight ideas. Digital surprise.

Brands 98
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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. The Benefits of Listening. Google Trends.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

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How to create an executive communications strategy that builds your business

Sprout Social

This will help your leaders—and you—feel more comfortable and communicate more authentically. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. And this can feed your efforts. Create your executive communications strategy.