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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries. Industries that target an audience in the age range of teens to mid-twenties are experiencing the best marketing performance on TikTok, and this trend is expected to continue.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Wondering how to find TikTok trends in the first place?

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Get the full report now!

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8 Popular Instagram Trends of 2020 (So Far!)

Later

We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! Instagram Trends 2020 #2: Instagram Live Goes Mainstream. Instagram Trends 2020 #3: IGTV Takes Center Stage.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn. So, the days of stuffing 20 trending (but irrelevant) hashtags into your post and expecting success are over.

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TikTok challenges: what they are and why they’re great for brands

Sprout Social

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Hashtags make these trends and the content created for them more visible and easier to find. For example, plenty of beauty brands got mentioned last summer when the Farrah Fawcett Flip was trending.

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