Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. For example, We Wore What Shop favors soft colors in backdrops. Hosting Instagram Live sessions is a great way to interact directly with your audience. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags.

Small Business 202

Small Business Instagram Platform How To 202

Ignite Social Media

MARCH 22, 2019

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

Content 156

Content UGC How To Hashtag 156

Sprout Social

SEPTEMBER 21, 2023

For example, influencers have pretty much taken over TikTok and Instagram. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands.

Influencer 90

Influencer UGC Metrics Case Study 90

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Engagement 101

Engagement Tips Loyalty Metrics 101

Sprout Social

SEPTEMBER 8, 2021

Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. If someone you follow is hosting Space or a Speaker in one, it’ll show up as a purple bubble at the top of your timeline for the duration of the conversation. Why use Twitter Spaces? Invite speakers.

Conversation 131

Conversation Twitter Hosting Upcoming 131

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. Authenticity matters here, so let your hair down! Example Best-in-Class Brands on the Platform. Chipotle (tiktok.com/@chipotle): Chipotle is a fantastic example of a brand embracing the unique qualities of the TikTok platform. What is TikTok? In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. For example, Signe Hansen ( @useless_dk ) is a stylist and jewelry designer who promotes sustainable living and minimalism.

Influencer 52

Influencer Instagram Tips How To 52

Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.   Threads tags are hashtags — with a twist. Buffer users are big fans of the platform, too. ” 4.

Team 103

Team How To Instagram Authentication 103

Sprout Social

MAY 9, 2022

We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Take a look at this great example of a quick, 20-second Microsoft Excel tutorial: @cheatsheets. Here’s this great example from PureWow, a women’s lifestyle brand: @purewow.

Engagement 116

Engagement Video Trends Education 116

Hootsuite

JANUARY 18, 2024

It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). Low-budget, and lots of fun.

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples: Instagram, Snapchat, Pinterest and Imgur. Curate and promote user-generated content via branded hashtags. Examples: YouTube, TikTok and Vimeo. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Video sharing sites.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. It’s a strategic tool that changes how you connect with your customers.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. There are many reasons to host social media takeover. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Pixlee

FEBRUARY 3, 2021

Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers. Are you interested in monitoring Instagram hashtag analytics to find the right tags? 3 Host Contests and Offer Discounts. Are you looking to drive sales or subscribers?

Instagram 98

Instagram Tips Discount UGC 98

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time. Social selling is an art form.

Tips 129

Tips Authentication LinkedIn Groups 129

Pixlee

APRIL 15, 2020

One popular example of this on TikTok that fashion brands already use is to cut a video in the middle to reveal a totally different look or style. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. Create A Hashtag Challenge. Step-By-Step or Training Video.

Fashion 59

Fashion Brands Apparel Authentication 59

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. You can add links, hashtags, tag other accounts and add location tags.

Strategy 113

Strategy Content How To Marketing 113

Pam Moore

JUNE 23, 2019

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts?

Eventful 90

Eventful Tips Training Authentication 90

agora pulse

JANUARY 14, 2020

Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone. The video is just one of many on the platform under the hashtag #YouOwnIt. . Let’s delve in.

UGC 139

UGC Hashtag How To Meme 139

Pixlee

AUGUST 17, 2020

Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer. Find a new groove.

Social Media 96

Social Media Authentication UGC Communities 96

Keyhole.co

JANUARY 20, 2024

One example of a brand using this strategy is Instant Pot. Instead of feeling salesy, content feels more authentic and organic. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business.

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

SEPTEMBER 18, 2019

You can, however, use iron-clad strategies to reliably inspire more user-generated content in authentic and effective ways. Set up a branded hashtag and add it to your bio, instructing users exactly how to share the content you want to see. Host contests. Run UGC-oriented campaigns. Share UGC regularly.

UGC 89

UGC Brands Content How To 89

Hootsuite

OCTOBER 19, 2022

Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Hashtags and keywords tell the algorithm what your post is about and help users find it. Use trending sounds.

HootSuite 93

HootSuite Trends Feed Feedly 93

Keyhole.co

DECEMBER 26, 2023

Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5 Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. For example, Red Bull posted the above image through one of their Twitter handles.

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

NOVEMBER 2, 2023

In the SERPed example, you can see that they used the influencer’s first name. You can easily find it with the “first name” tag as seen in the example below: Personalized emails go beyond addressing the influencer by their name. Personalization is key to capturing an influencer’s attention.

Influencer 52

Influencer Tips Collaboration Campaign 52

Buffer Social

AUGUST 30, 2023

He uses the example of Taylor Swift to illustrate the difference. While there are a host of benefits to building a community for creators, an important caveat: the benefits of community go both ways. Be authentic & transparent Communities are built on relationships. Why should you consider building a community?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

Influencer 108

Influencer Campaign How To Marketing 108

Pixlee

JUNE 14, 2021

Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. You must use appropriate hashtags — don’t just dump a bunch in the caption and risk losing your audience by appearing scam-like. Host a Social Media Contest.

Instagram 52

Instagram UGC Apparel Hashtag 52

Oktopost

DECEMBER 22, 2019

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Their monitoring and filtering tools can help direct you to relevant conversations as they are happening, no matter where they’re hosted. Google Trends. TrackMaven.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MAY 4, 2021

Shops are free to set up and are hosted within your Facebook business profile. 3 social commerce examples you can learn from. If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand.

Retail 136

Retail Instagram Buy Social Media 136

Buffer Social

MARCH 9, 2023

It’s the first description many people will see, so make it memorable My LinkedIn profile Hashtags that mention what type of content you create – these are great for getting discovered by your target audience The services you offer Link to the most relevant links in the Featured section. Think of your headline as a tagline.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Buffer Social

MAY 6, 2019

Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. We’ve also seen this work with Instagram followers, thanks to a host of website plugins that allow you to feature several Instagram pictures on your blog. Always use hashtags whenever possible on social posts.

Social Media 79

Social Media How To Hashtag Instagram 79

agora pulse

JULY 23, 2020

That includes, for example, the ability to know which hashtags to use on Instagram (and how many), when to host a social media contest, and what types of posts your audience will respond to. Contest software, for example, allows you to collect lead information instead of just likes.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Hootsuite

NOVEMBER 14, 2022

This sponsored Reel feels as authentic as her organic content. You can use hashtags like #affiliatelink or #ad. Host an event or workshop. Thinking of hosting a virtual event? Check out more chatbot examples to grow your business. View this post on Instagram. A post shared by Lindsey Simon Gurk (@lindseygurk).

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Plus, hosting platforms like TikTok and Instagram are all free to use. Be authentic Short-form video content is all about authenticity. All you need is a smartphone and a good idea.

Video 113

Video HootSuite How To UGC 113

agora pulse

DECEMBER 13, 2018

For example, page visitors can now publicly see the adverts that are running in their region: Similarly, page managers can no longer upload any old contact list for custom audience targeting. I see 2019 being the year when storytelling combined with augmented reality is hosted on the main social media platforms. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

JANUARY 20, 2022

For example, we had a variety of posts for Black History Month, including a spotlight on Black-owned businesses and a call for followers to share their favorite Black social media marketers. Ask your followers to join in and use the hashtag for some great user-generated content, too. What are your values? What do you sell?

Social Media 85

Social Media Content Small Business Meme 85