Social Media Strategies Summit

JANUARY 5, 2022

Hosting Instagram Live sessions is a great way to interact directly with your audience. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research. There’s also a lot of debate around the right way to use hashtags.

Small Business 202

Small Business Instagram Platform How To 202

Ignite Social Media

MARCH 7, 2019

Review your comments & explore your hashtags. Keep Your Content Authentic. We will be hosting a webinar about “Converting Customers with Social Content” on March 21st at 2PM. Listen to Your Customers. What are they saying about you? What do your customers love, what do they hate? They want you to keep it real.

Content 166

Content Authentication Hashtag Hosting 166

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. Authenticity matters here, so let your hair down! Washington Post (tiktok.com/@washingtonpost): A newspaper dating back to 1877 isn’t a brand you’d expect to find on TikTok, but they’ve made it work by being authentic and on top of trends. What is TikTok? In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Influencer 88

Influencer UGC Metrics Case Study 88

Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.   Threads tags are hashtags — with a twist. Buffer users are big fans of the platform, too. ” 4.

Team 103

Team How To Instagram Authentication 103

Hootsuite

JANUARY 18, 2024

It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). Low-budget, and lots of fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

FEBRUARY 15, 2024

In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. This creates an authentic social media presence that stands out from other brands. The hashtag should be short, unique and memorable. The hashtag is used in hundreds of thousands of posts.

Engagement 98

Engagement Tips Loyalty Metrics 98

Pixlee

AUGUST 28, 2020

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Authenticity & Transparency. In a trend that started with Millennials, Gen Z craves authenticity in marketing.

Brands 90

Brands UGC Authentication Hashtag 90

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do. Instagram provides you with hashtag suggestions when you type in a related hashtag in the search bar.

Influencer 52

Influencer Instagram Tips How To 52

Pixlee

APRIL 15, 2020

Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. Working with influencers or existing customers can bring a relatable or aspirational edge to your brand on TikTok, without losing the authentic vibe the channel necessitates. Create A Hashtag Challenge.

Fashion 59

Fashion Brands Apparel Authentication 59

Hootsuite

APRIL 3, 2023

Host a giveaway Free stuff: You like it, I like it, everybody likes it. Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Live video is a powerful tool for building authentic connections. Start tracking the hashtags your audience uses.

Engagement 110

Engagement UGC Facebook HootSuite 110

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. There are many reasons to host social media takeover. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Pixlee

FEBRUARY 3, 2021

Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers. Are you interested in monitoring Instagram hashtag analytics to find the right tags? 3 Host Contests and Offer Discounts. Are you looking to drive sales or subscribers?

Instagram 98

Instagram Tips Discount UGC 98

Pam Moore

JUNE 23, 2019

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts?

Eventful 90

Eventful Tips Training Authentication 90

agora pulse

SEPTEMBER 18, 2019

You can, however, use iron-clad strategies to reliably inspire more user-generated content in authentic and effective ways. Set up a branded hashtag and add it to your bio, instructing users exactly how to share the content you want to see. Host contests. Run UGC-oriented campaigns. Share UGC regularly.

UGC 89

UGC Brands Content How To 89

Pixlee

AUGUST 17, 2020

Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer. Find a new groove.

Social Media 96

Social Media Authentication UGC Communities 96

Sprout Social

MAY 9, 2022

If accompanied by catchy music, funny commentaries and authentic results, this type of TikTok video can become very addictive and fun to watch. Host a livestream on TikTok. This allows you to connect with your audience and build authentic relationships in real-time. Create a sponsored hashtag.

Engagement 113

Engagement Video Trends Education 113

agora pulse

JANUARY 14, 2020

Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone. The video is just one of many on the platform under the hashtag #YouOwnIt. . Let’s delve in.

UGC 139

UGC Hashtag How To Meme 139

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Celebrating the first #Nike hashtag was an incredible idea. What’s your “first”? Sprinkle in shout outs.

Communities 150

Communities Instagram Crowdsourcing Hashtag 150

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 127

Tips Authentication LinkedIn Groups 127

Later

FEBRUARY 16, 2021

Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. By leveraging their communities, this social media campaign was able to reach new audiences, and the hashtag quickly grew to thousands of organic posts. View this post on Instagram.

Campaign 91

Campaign Social Media Brands Apparel 91

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Instant responses to customer reviews garner a lot of engagement and brand authenticity.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. They’re the most authentic influencers you can find—they already know the ins and outs of your products and services and have a genuine relationship with your brand.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

JULY 21, 2022

Curate and promote user-generated content via branded hashtags. Host live events and Q&A events with customers or experts in your industry. This content is often unedited and authentic, giving viewers a special behind-the-scenes glimpse into the life of the person streaming. Engage with customers and followers in real time.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

OCTOBER 19, 2022

Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Hashtags and keywords tell the algorithm what your post is about and help users find it. Use trending sounds.

HootSuite 92

HootSuite Trends Feed Feedly 92

Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. You can add links, hashtags, tag other accounts and add location tags. It builds authenticity Social media users prefer “real-life” content from brands on social media.

Strategy 110

Strategy Content How To Marketing 110

Buffer Social

MAY 6, 2019

Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. We’ve also seen this work with Instagram followers, thanks to a host of website plugins that allow you to feature several Instagram pictures on your blog. Always use hashtags whenever possible on social posts.

Social Media 79

Social Media How To Hashtag Instagram 79

Keyhole.co

JANUARY 20, 2024

Instead of feeling salesy, content feels more authentic and organic. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

JUNE 14, 2021

Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. You must use appropriate hashtags — don’t just dump a bunch in the caption and risk losing your audience by appearing scam-like. Host a Social Media Contest.

Instagram 52

Instagram UGC Apparel Hashtag 52

Keyhole.co

NOVEMBER 2, 2023

Thankfully, fast web hosts usually offer domain registration services, making it easy for you to secure a domain name that aligns with your brand. Track metrics such as reach, engagement, and hashtag usage to fine-tune your strategy and achieve better results with your campaign. For instance, if your brand name is Firmshoes.

Influencer 52

Influencer Tips Collaboration Campaign 52

Oktopost

DECEMBER 22, 2019

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Their monitoring and filtering tools can help direct you to relevant conversations as they are happening, no matter where they’re hosted. Google Trends.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

AUGUST 8, 2019

Since Instagram now hosts about 800 million monthly users , and 60% of those are active with the platform every day, knowing how to get on the Explore Page could be your key to a world of highly-engaged, (highly valuable) followers. Use location tags & hashtags. Just remember, hashtags shouldn’t just be promotional.

Instagram 89

Instagram How To Geotagging Hashtag 89

Pixlee

JULY 14, 2020

Even more, this content can then be used across other channels to engage and convert customers in an authentic and engaging way. Publishing UGC on your site creates a more authentic shopping experience for your customers and encourages them to spend more time on the site. Inspiration Galleries. Social Photo Contests.

UGC 62

UGC Tools Content Authentication 62

Pixlee

DECEMBER 2, 2020

Social media makes this step very easy, as you can following specific hashtags and monitor your account’s mentions. Encourage your customers to share their stories or photos of them (using your product or engaging in something related to it) on social media via a unique hashtag, and/or add a direct uploader to your site.

Social Media 58

Social Media UGC Proposal Hashtag 58

Pixlee

DECEMBER 18, 2018

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. Focus on brand authenticity and real followers.

Instagram 44

Instagram UGC Authentication Influencer 44

Later

SEPTEMBER 12, 2019

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram. Consumers are 2.4 Ask Permission: .

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

MAY 18, 2023

Plus, hosting platforms like TikTok and Instagram are all free to use. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Be authentic Short-form video content is all about authenticity. All you need is a smartphone and a good idea.

Video 112

Video HootSuite How To UGC 112