Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. You’re engaging with fans.

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Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. We celebrated Black History Month by highlighting Black businesses. Day February Black History Month (U.S.)

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Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

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Later

JULY 3, 2020

If you’re an e-commerce brand looking to increase your online sales and you haven’t gotten started with Instagram Shopping yet, 2020 is definitely the year to do it. We even launched our very own IGTV series called Screen Time with Later where we recap the top trends, cultural moments, and social media news of the week!

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Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. Tweets and memes are taking over Instagram.

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Sprout Social

NOVEMBER 17, 2022

According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video.

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Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

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Trends Instagram Microblogging Meme 52

Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Explore more easy ways to make your social media more inclusive and accessible. This definitely sets the mood for #NuclearSciWeek !

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Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography!

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Instagram is definitely becoming a more unedited places,” says Erin from Something Social LA. . Instagram Aesthetic Trends #4: A Focus on Authenticity .

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agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. January 31, 2017: Authentic and timely posts will rank better in the News Feed.

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Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. Well, authenticity is a key factor. How should it look?

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Later

MAY 27, 2020

We asked Mitzi Payne, creator of @wavessocial podcast and owner of @helloarcade agency, to share her experience promoting podcasts on social media. Just like any other brand on Instagram, plan to create content that you’ll be sharing on social media. who led the social media team at @hypebae and @hypebaebeauty.

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Sprout Social

SEPTEMBER 1, 2021

It puts can put all of your other social media metrics into context so you can understand where your brand stands. In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels. 5 Ways to boost your share of voice on social media.

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Buffer Social

DECEMBER 21, 2022

I’m Mitra , the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why I think these posts performed so well. Now, let’s dive in to see Buffer’s top posts of 2022!

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ProBlogger

MARCH 3, 2017

I definitely forget (or maybe just dismiss) the importance of mindless activities when things get busy. Denny’s Got a Bit Too Real With a New Meme, and the Result Is the Brand’s Best Tweet Ever | AdWeek. Facebook’s Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place | Social Media Today.

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Journal Meme Loyalty Authentication 20

Later

MAY 27, 2020

We asked Mitzi Payne, creator of @wavessocial podcast and owner of @helloarcade agency, to share her experience promoting podcasts on social media. Just like any other brand on Instagram, plan to create content that you’ll be sharing on social media. who led the social media team at @hypebae and @hypebaebeauty.

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Instagram How To Feed Feedly 58

Later

SEPTEMBER 8, 2019

Instagram memes taking over your feed? That’s because this year’s biggest trend is using memes to boost your Instagram engagement, and brands quickly jumped on board! In the following post, we look at how you can get involved and use Instagram memes for business: What are Instagram Memes? Pop-cultural?

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Later

JULY 1, 2020

If you’re looking to reach new audiences, social media advertising can be the quickest and easiest way to achieve your goal! With the right social media ad strategy, you can build your following, get website clicks, and drive sales for your brand or business. Understanding Different Types of Social Media Advertising.

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Buffer Social

OCTOBER 3, 2023

Not all of this is due to Instagram, of course, but it has definitely helped. Social media platforms have a knack for throwing curveballs, from hacking incidents to unexplained account removals, and shadowbanning – and good luck finding a human to sort it out when things go awry. We’ve all heard the stories.

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Instagram Authentication Curation Analytics 112

Sprout Social

OCTOBER 10, 2018

Do you know what your ideal customer on social media looks like – literally? Welcome the world of social media personas. And thanks to the sheer amount of data we can gather via social media, doing so is arguably easier than ever. Why marketers need social media personas.

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Oktopost

MAY 16, 2023

What if we told you that there’s a way to boost engagement with your social media posts, appeal more to purchasing decision-makers, see more shares and interactions, grow trust, and grow share of voice without having to upend your entire social media strategy? Generally, one of the core benefits of EGC is authenticity.

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Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. Ahh, TikTok!

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Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. So: how many social media platforms should you be using?

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Later

MARCH 29, 2020

How do you market your business on social media during Covid-19? But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services.

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Hootsuite

JANUARY 23, 2024

Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. You might even start to see mash-ups of well-known memes (and that’s probably when you should put down your phone and go outside for a bit).

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Sprout Social

JULY 27, 2021

Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. Using Sprout Social’s Advanced Listening , we’ve recorded a whopping 2.49 Still not convinced?

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Hootsuite

APRIL 28, 2020

Socially-minded businesses have an opportunity to get their messages across. Misinformation is rife on social media, and it’s important to counter it by being in the conversations. Be authentic. Tutorials of all varieties play well on social media. Partner with an influencer. I am ##TooSickToBeSick ???????

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Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. You know the mantra – social media is social. as an attempt to replace Vine.

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