Social Media Strategies Summit

NOVEMBER 27, 2018

Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. But if you don’t ask the question, the answer is always no.” — Brandice Daniel, founder of Harlem’s Fashion Row. To solve for this need, OWN recently launched The Know: An OWN Community.

Communities 100

Communities Platform Video Fashion 100

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

Engagement 52

Engagement Social Media Strategy Meme 52

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

Social Media 98

Social Media UGC Reddit YouTube 98

Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. Influencers are a critical component of an effective communications campaign. Influencers and brand. Influencer approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Bill Hartzer

DECEMBER 18, 2023

At the heart of /Reach’s transformative mission lies a groundbreaking integration between Discord, the nucleus of closed crypto communities, and Twitter/X. Against this backdrop, the emergence of /Reach offers a glimmer of hope for the crypto community, presenting a viable solution to the problems that have long plagued Crypto Twitter.

Twitter 95

Twitter Project Fashion Education 95

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Firebelly

OCTOBER 15, 2013

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. After being slammed for his tweets during the Arab Spring uprising in Egypt, fashion designer Kenneth Cole found himself back in the hot seat last month when he tried to make light of the U.S.

Social Media 162

Social Media Fashion Authentication Price 162

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! So the Fourth of July holiday has always felt slightly tainted for many in the Black community. .

Social Media 106

Social Media Brands Creative Commons Education 106

Sherrilynne Starkie

FEBRUARY 14, 2019

“Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.”

Badge 150

Badge Fashion Travel Survey 150

Social Media Strategies Summit

SEPTEMBER 9, 2022

For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. NFL & Ticketmaster: Be Authentic. Adidas: Add Real-World Experiences.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Hashtags for fashion Reels. And if you’re new to Reels?

Hashtag 141

Hashtag Instagram HootSuite Travel 141

agora pulse

JULY 22, 2020

Interested in expanding what your social media agency can do for your clients? Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. It adds to the authenticity. Smile and have fun!

Collaboration 140

Collaboration Examples Instagram Tips 140

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. How are brands leveraging community? strategies like content marketing and social media marketing are being implemented more. Humanizing. Humanizing.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Unmetric

AUGUST 2, 2019

Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

DECEMBER 29, 2022

In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. They’re also seeking authentic interactions on their favorite social platforms. Their values are clear across their social channels. Supporting your community.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. If a surprise and delight idea is executed well, customers are more likely to advocate for the brand, especially on social media. How to surprise and delight customers. Host an event.

Brands 99

Brands Fashion Eventful Hosting 99

Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Here are some examples: To nurture an online community. You can then jot down granular goals that will impact your day-to-day social activities. Why Use Instagram for Your Small Business? billion users in 2021. Image via Instagram.

Small Business 202

Small Business Instagram Platform How To 202

Pixlee

AUGUST 21, 2020

As the diversity in your creative increases, you’ll form deeper connections with formerly underrepresented consumers and expand your community as more people see themselves represented in your marketing efforts. Create Social Media Contests to Engage your Whole Community. Are you ready to make the shift?

Brands 93

Brands UGC How To Hotels 93

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Sprout Social

MAY 4, 2022

Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. Similarly, community challenges are more niche and speak to a smaller set of creators versus the entirety of TikTok. Sure, some industries like beauty and fashion lend themselves to challenges more than others.

Brands 111

Brands Hashtag Trends Fashion 111

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. The following are examples of Sprout’s values on display on social.

Brands 130

Brands How To Authentication Exercises 130

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Keyhole.co

MARCH 28, 2023

With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Influencers help grow your eCommerce business as they have built a community that trusts them. Social media algorithms demand a constant supply of quality content. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Later

SEPTEMBER 28, 2020

But it can be a daunting social media platform for some users. With a strong social strategy, TikTok can help you have fun with video content, build a niche community, and tap into a younger audience. If you’re a food brand, you may find inspiration from how a fashion brand is integrating their products into videos.

Fashion 60

Fashion Hashtag Authentication Collaboration 60

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content. With the amplification afforded by social media, everyone can be an influencer of varying degree.

Influencer 75

Influencer Trends Brands UGC 75

Pixlee

JULY 3, 2019

For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Once identified, these guests were given a pair of $90 Under Armour shoes to look more stylish and fashion-forward. In today’s market, customers want to be heard. Breckenridge.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

MARCH 7, 2024

Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance. It involves months of hard work and consistency, so you have to be willing to commit.

Influencer 52

Influencer Instagram Tips How To 52

Pixlee

AUGUST 22, 2020

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Implement Live Chat.

UGC 54

UGC Authentication Patterns Communities 54