Authentication Communities Discount Retail 
Webbiquity SMM
JANUARY 24, 2023
This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.
Pixlee
JUNE 16, 2021
Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Share User-Generated Content.
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Sprout Social
OCTOBER 16, 2023
Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.
Pixlee
OCTOBER 27, 2021
As you gather your social media data and research influencers for your ecommerce marketing campaigns, you can’t discount the power of a few smaller influencers whose following is highly engaged over larger ones with less engaged audiences. Many of them could be brought on board inexpensively with some free products or discounts, too.
Pixlee
APRIL 13, 2021
So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Boiling Down Your Promise(s) .
Hootsuite
JULY 6, 2022
Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. It makes their recommendations authentic, and their followers are more likely to have a shared interest.
Keyhole.co
JUNE 19, 2023
This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.
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