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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Share User-Generated Content.

Retail 52
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 112
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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. They host Facebook Lives several times a week to showcase their products, engage with customers, and offer discounts.

Examples 111
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How Influencer Marketing Shaped Ecommerce in 2021 

Pixlee

As you gather your social media data and research influencers for your ecommerce marketing campaigns, you can’t discount the power of a few smaller influencers whose following is highly engaged over larger ones with less engaged audiences. Many of them could be brought on board inexpensively with some free products or discounts, too.

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? For example, providing discounts for frontline workers or products for senior citizens are great ways to show your audience that you empathize with their struggles.

Brands 95