Buffer Social

AUGUST 17, 2023

Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. What makes Airbnb’s social media strategy successful? The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Influencer Brands Collaboration Authentication 98

Sprout Social

APRIL 19, 2022

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. How to identify valuable brand collaborations. cosmetics and Dunkin’.

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Collaboration Brands Loyalty Campaign 86

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO?

Construction 52

Construction Social Media Strategy Collaboration 52

Your Escape From 9 to 5

JUNE 27, 2022

What must then be developed are advertising strategies that will appeal directly to your core customer base in ways that are different enough to set the brand apart and make a lasting positive impression. Alternatively, new markets with similar demographics must be explored. Locate New Markets.

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Authentication Marketing Compete Advertising 40

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 123

Social Media Strategies Summit

APRIL 11, 2024

So, how can you use this to improve your social media marketing strategy? How you implement this strategy is entirely up to you (and should depend on your brand’s personality). Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

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Social Media Tips Marketing UGC 234

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Let’s take a closer look at Stanley’s social media strategy. The main features of Stanley’s marketing strategy Stanley has historically made outdoor, adventure, work, and camping items, particularly its vacuum flasks.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. They don’t want to simply collaborate with any brand.

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Industry Influencer Trends Marketing 84

Sprout Social

MAY 15, 2024

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

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Social Media Social Media Management Sentiment Collaboration 97

Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It has to be strategic. Take Pipedrive, for example.

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Influencer Marketing Collaboration ROI 102

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

Social Media 97

Social Media Strategy Team Review 97

Pixlee

JUNE 24, 2020

Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement. One of the most successful techniques brands can utilize when collaborating with an influencer is scarcity marketing. Employ Scarcity Marketing Tactics.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Bottom line, it's a win-win for both the influencer and the brand.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy. Analysis of Burger King’s social media accounts Burger King’s social media strategy demonstrates their extensive presence and reach worldwide.

Engagement 52

Engagement Social Media Strategy Meme 52

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Bottom line, it's a win-win for both the influencer and the brand.

Small Business 147

Small Business Review Influencer Collaboration 147

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. But it’s vital to develop a strategy first. Guest post by Atreyee Chowdhury.

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Tips Marketing Privacy Influencer 352

Ignite Social Media

JULY 6, 2023

Develop a Well-Defined Strategy: Like any branding initiative, personal branding requires a well-thought-out strategy. Embrace Authenticity: Authenticity is the cornerstone of personal branding. It’s essential to understand that your personal brand and your business brand are intertwined.

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Social Media Tips Authentication Resources 167

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. Sam’s comedic content and collaborations with his girlfriend Zara McDermott have made him popular among his followers. Need to increase your share of voice in the UK market?

Influencer 100

Influencer Instagram Brands Fashion 100

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Let’s delve into how Samsung’s marketing strategy works.

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Curation Social Media Strategy Content 52

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. But at the end of the day, everyone is seeking brand authenticity. Even the most well-known legacy brands need to adapt to attract audiences over the years.

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Brands How To Authentication Collaboration 111

Likeable

JUNE 15, 2022

In the words of Lacey Mark, Likeable’s Associate Director of Social Strategy, TikTok might have once been viewed as a younger platform full of dance challenges — but today, that isn’t the case. Even if brands can only share one TikTok a week, it is worth creating a schedule, outlining a strategy and sticking to it,” Abuan says.

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Organization Strategy Meme Trends 74

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years.

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Video Trends Marketing Mobile 229

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away. What don’t they like? Who or what else do they talk about?

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Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The most critical strategy or component of any business is its employees. She says doing this can help maintain authenticity. “It

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Social Media Authentication Communities Campaign 107

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. Use Instagram Reels.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Bill Hartzer

SEPTEMBER 29, 2023

Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base.

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Organization Platform Social Media Wireless 166

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

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LinkedIn Strategy Content How To 92

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

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Strategy Facebook Marketing Groups 52

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

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Brands Marketing Real Estate Collaboration 153

Pam Moore

FEBRUARY 23, 2020

7 Digital Marketing Strategies for the Brave and Bold . Here are 7 strategies brave marketers can immediately start leveraging to win the hearts, minds and market share of their dream customers in 2020. Brands must find ways to consistently connect with customers and key audiences in authentic and human ways. Embrace Change.

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Strategy Marketing Authentication Consultant 78

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. Sam’s comedic content and collaborations with his girlfriend Zara McDermott have made him popular among his followers. Need to increase your share of voice in the UK market?

Influencer 61

Influencer Instagram Brands Fashion 61

Sprout Social

OCTOBER 31, 2023

Our Q3 Pulse Survey also found that 79% of marketers describe influencer content as necessary for their customers’ experiences, and 81% describe influencer marketing as an essential part of their social media strategy. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

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ROI Influencer Marketing Survey 102

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. Francis Bourgeois is a great example.

Campaign 304

Campaign Brands Influencer Collaboration 304

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The bottom line: savvy brands are starting to use it to reach younger audiences and show a different side of themselves through funny videos, challenges, games and other strategies that are specific to the platform.

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Strategy Brands Marketing Authentication 66