Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 152

Brands Marketing Real Estate Collaboration 152

Oktopost

MAY 30, 2024

Prospective employees often research a company’s online presence and its employees’ activities before deciding to apply. Moreover, the authentic endorsements from your employees can be more persuasive to prospects than traditional advertising, leading to higher conversion rates.

Activities 84

Activities Social Media Brands Skills 84

Webbiquity SMM

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Hordes of bloggers may want to collaborate with you for the sales commission.

Tips 354

Tips Marketing Privacy Influencer 354

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 98

Influencer Marketing Collaboration ROI 98

Social Media Network Marketing

MARCH 11, 2024

(#EngagementMatters #CommunityBuilding) Be Your Authentic Self - People Love It: Forget the stock photos and forced scripts. Authenticity builds trust and transparency. StorytellingPower) Collaboration is Key - Partner Up for Growth: Team up with influencers or complementary brands to tap into new audiences and expand your reach.

Engagement 56

Engagement Social Media Hashtag Authentication 56

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. Conduct competitor research Competitor research uncovers the influencers driving engagement for your rivals. Need to increase your share of voice in the UK market?

Influencer 60

Influencer Instagram Brands Fashion 60

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It Collaborate with third-party DEI vendors to conduct unconscious bias training.

Social Media 103

Social Media Authentication Communities Campaign 103

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Authenticity breeds connection, and connection builds an engaged audience. She approaches brand collaborations with a strategic mindset.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Social Media Strategies Summit

FEBRUARY 18, 2021

Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. Consumers want to form real, authentic relationships with brands that they invest in and stay loyal to. It’s not just that!

Trends 193

Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

JANUARY 5, 2022

Similarly, topics such as keyword research, internal linking, and copywriting could be supporting content pillars. Competitor research helps you identify strategies that will probably work with your target audience. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start.

Small Business 202

Small Business Instagram Platform How To 202

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Sure, LEGO is a prime playground catering to the entertainment and education of children.

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

AUGUST 10, 2022

Collaborating with other creators will always result in your brand showing up on more feeds—your business is shared with both your followers and the creator’s followers. In addition to monetary support, there’s a certain authentication that comes with a relationship with a KOL—but more on that in the next section.

How To 107

How To Marketing Collaboration Influencer 107

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Looking to build buzz for your UK-based brand?

Influencer 93

Influencer Brands Fashion Review 93

Keyhole.co

NOVEMBER 2, 2023

Research your influencers Before you start sending an outreach email to influencers, invest time in thorough influencer research. Your research will serve as the foundation upon which you build a meaningful connection for your marketing campaign. Highlight what the influencer stands to gain by collaborating with you.

Influencer 52

Influencer Tips Collaboration Campaign 52

Webbiquity SMM

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Brands can even collaborate with other influencers in order to gain access to (and learn from) each other’s communities. Comments.

Influencer 295

Influencer Brands Policies Privacy 295

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent.

Social Media 93

Social Media Strategy Team Review 93

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. Knowing how to research influencers makes all the difference. In addition to your own research, ask influencers to provide their media kit when you reach out to them.

Influencer 104

Influencer Campaign How To Marketing 104

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. Today’s marketing collaborator could easily become tomorrow’s competition. We’ve seen successful collaborations across industries that bring value to both the company and the creator. Scrutinize the data on those collaborations and look for patterns.

Products 86

Products Team Focus Group Collaboration 86

Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. It’s low-lift customer research where the audience is already engaged to keep the conversation going. Plus, when approached with authenticity and a spirit of experimentation, it can be really fun.

Trends 95

Trends Authentication Video Film 95

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

B2B 143

B2B Research Influencer Marketing 143

Hootsuite

NOVEMBER 2, 2022

This is the most important part of successful sponsored content: you have to research the creator you want to work with and make sure that their values align with your company values. So when it comes to discussing the delivered product, act collaboratively: let the creator be creative, it’s what they do best. Find the right creator.

Brands 97

Brands Collaboration HootSuite Influencer 97

Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. Focus on micro and nano influencers If you have been doing some research about influencer marketing, you must be familiar with the different tiers of influencers. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. And now, Trello frequently collaborates with her to create content for their brand channels too. When a friend raves about a new skincare product or a family member recommends a car mechanic, we listen.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. A consultant should create quick, authentic, compelling videos. The problem usually is they have no strategy or they have the wrong one.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Parents, pickleball players, podcast enthusiasts—and those are just the P’s.

B2B 110

B2B Influencer Brands Marketing 110

The Realtime Report

JUNE 30, 2021

This research comes as the American Customer Satisfaction Index is its lowest point since 2005, and citizen satisfaction with federal government services at its lowest point since 2015. A new national employee survey from Eagle Hill Consulting finds that 64 percent of U.S. The bottom line: happy employees lead to happy customers.”.

Survey 91

Survey Consultant Sample Samples 91

Keyhole.co

JANUARY 18, 2024

With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Collaborating with commerce partners The Buy Guide is a commerce blog and Instagram account run by women and moms who buy products, try them out, and then recommend them to their followers.

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

AUGUST 2, 2023

Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience. Form collaborations and partnerships The old saying goes, “No man is an island.” Collaborating with other YouTubers or influencers in your niche can be a great way to reach a larger audience.

YouTube 52

YouTube Tips Collaboration Training 52

Keyhole.co

SEPTEMBER 12, 2023

Run keyword research and add the relevant ones for better searchability. So, creating authentic, consistent, captivating videos should be your priority. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video. Appetizing stories make your campaigns memorable.

Tips 52

Tips How To Hashtag Authentication 52

Social Media Strategies Summit

JANUARY 21, 2021

2 Do your research. Tools such as Pitchbox can help brands to identify the right influencers to work with, but there is also no replacement for old-fashioned research directly on Instagram, YouTube, or TikTok. #3 3 Develop an authentic relationship with the influencer. 10 Re-collaborate.

Influencer 188

Influencer Metrics Campaign Survey 188

Later

JUNE 28, 2021

And due to their authenticity, they receive a steady stream of comments, likes, and clicks. Consider using the one cent per follower rule as a jumping-off point, conduct your research, and build a price tag from there. Because it feels like it’s coming from a friend — not a celebrity endorsement. Monitor your branded hashtag.

Influencer 133

Influencer How To Marketing Instagram 133

Pixlee

AUGUST 17, 2020

Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer.

Social Media 96

Social Media Authentication UGC Communities 96

Pam Moore

FEBRUARY 23, 2020

Brands must find ways to consistently connect with customers and key audiences in authentic and human ways. Collaboration With Partners and Influencers. Tapping into the power of the OPC (other people's content and community) in authentic ways is how brave marketers short cut their way to big results. Need more help?

Strategy 78

Strategy Marketing Authentication Consultant 78

Keyhole.co

JULY 18, 2023

Make sure you do your research. Go more informal, playful, and authentic. Authentic engagement: TikTok users are known for their high engagement rates. Collaborating with influencers allows businesses to tap into this engagement, resulting in higher visibility and potential customer acquisition. Cut the corporate logo.

Tips 52

Tips Marketing Trends Influencer 52