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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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A Guide to Social Media Collaboration

Buffer Social

A viral collaboration that benefits both parties and their audiences. In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? The result?

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media. social listening”).

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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. How to identify valuable brand collaborations. cosmetics and Dunkin’.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Helms advises companies to adhere to ethical content creation practices, emphasizing quality and authenticity in their work. “We

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