article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. landscape ), now generates the lion’s share of its traffic from mobile.

Video 229
article thumbnail

Authentic Marketing

Your Escape From 9 to 5

By reaching out to a complementary subset, for instance, a fountain pen distributor may want to collaborate with a stationary company, it is possible to reach an entirely new demographic that has a crossover interest. While this is a reliable pool of purchasers, everyone is already targeting them and many have predetermined favourites.

article thumbnail

What social media tasks to automate and what to personalize

Sprout Social

Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results. Enabling employees to share posts from the desktop or mobile app with just a couple of clicks.

article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Personalized messages that trigger authentic conversations are a great strategy here. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. There’s no better option than collaborating with a macro influencer to drive massive new traffic.

Tips 352
article thumbnail

UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. The fashion influencer you collaborate with should have a connection with your target audience demographic to maximize brand relevance and resonance.

Fashion 93
article thumbnail

1 In 5 Data Breaches Caused by Misconfigured Clouds

The Realtime Report

Cloud computing also takes the workload from on-premise networks which often have limited capabilities to support mobile workforces. Disperse edge computing is an opportunity for small and medium IT companies because robust corporate infrastructure is no longer needed for effective and secure collaboration.

Data 91
article thumbnail

Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Explore 'Work with Artists' to discover collaboration and monetization opportunities.

News 71