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A Guide to Social Media Collaboration

Buffer Social

A viral collaboration that benefits both parties and their audiences. In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? The result?

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. We all have our preferred means of learning new information.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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How to Work With the TikTok Algorithm in 2023

Buffer Social

Video information : Details like whether the video was created natively on TikTok, the information in the caption, and any embedded details within the video. Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge.

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15+ YouTube Shorts Ideas For Your Next Video

Buffer Social

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation. Knowledge sharing like this can help you position your content as a go-to resource.

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The Ultimate Guide to Social Media Live Streaming in 2020

Hootsuite

Social media live streaming is dynamic, authentic and engaging. Viewers are hungry for authenticity , so don’t worry about a fancy set or perfect lighting. Here’s demographic information on each of the major social media networks. authenticate your LinkedIn account. Welcome to the golden age of live video.