Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I advise people on transforming sales and marketing teams with a strong focus on digital.

Education 205

Education Case Study Overview Upcoming 205

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! Please briefly describe the structure of your team.

Education 190

Education Authentication Team Hubspot 190

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Convince & Convert

OCTOBER 23, 2014

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. What can you learn from a megastar’s Instagram teaser campaign? PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. The Best Marketing Is Personal.

Campaign 167

Campaign Instagram Case Study Upcoming 167

Sprout Social

JANUARY 3, 2017

We’ll pull out our crystal ball and talk social media marketing predictions for 2017. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. Think live video is going to be the biggest hit? Where will Snapchat go?

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. At the core, brands on TikTok need to be authentic, approachable, and willing to test boundaries to gain the respect of this new audience. Running paid ad campaigns on TikTok. TikTok Campaign Inspiration.

Strategy 66

Strategy Brands Marketing Authentication 66

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business 94

Small Business Newsletter Marketing Survey 94

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Hootsuite

JULY 21, 2021

Influencers can help you to reach a wider audience than if you were only marketing your business on your own. This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis.

Influencer 135

Influencer Instagram How To Fashion 135

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). This may include your brand’s name and other campaign-specific hashtags. What do you want to achieve from your paid social campaign?

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Remember, people only interact with campaigns they find relatable.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 110

Social Media Marketing Upcoming Team 110

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Such data uncovers actionable ways to improve your products, their positioning, and overall social media marketing strategies. Such direct engagement with the customers gives your business a transparent and authentic brand image.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? And great brand marketing on social is behind some of the most creative storytelling out there. OREO: Inclusive and celebratory campaigns. They’re super authentic and give a review from the perspective of their use cases.” Wendy’s buzz-worthy sarcasm? Sprout’s TikTok?

Social Media 92

Social Media Brands Meme Real Estate 92

Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. Newsletters are the most versatile of broadcast email campaigns. Digests and Newsletters.

Campaign 40

Campaign Content UGC Newsletter 40

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! 1: Jayde I. 6: Justin Shiels.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. Integration with your key social channels.

B2B 131

B2B Social Media Management Metrics Social Media 131

Pixlee

OCTOBER 18, 2021

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. That said, you can use micro-influencers to promote your brand and its upcoming sales.

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Do you want to promote an upcoming event?

How To 133

How To Hashtag Influencer UGC 133

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. 3 Best Buy Shows They Have Heart. Top 10 Brands Killing It on Instagram.

Class 100

Class LinkedIn Brands Microsoft 100

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

Reddit 65

Reddit Strategy Marketing Authentication 65

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Authenticity has been a big focus for NASDAQ.

Authentication 224

Authentication Brands Team Issues 224

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. Embrace authenticity. Embrace authenticity. How important is authenticity on social media?

Trends 111

Trends Social Media Brands Authentication 111

Hootsuite

JANUARY 12, 2022

Ideal for reaching consumers with shorter attention spans, YouTube Shorts is the perfect solution to drive more engagement for your channel, grow your subscribers, and showcase your brand’s authentic side. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Save money.

YouTube 136

YouTube How To Authentication HootSuite 136

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. When I first started working on social media and influencer marketing for them, it was just bloggers. You’ve built quite the influencer marketing network!

Groups 100

Groups Groups Influencer Case Study 100

Sprout Social

AUGUST 14, 2018

Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. As a marketing strategy, Facebook has a solid track record. So, what makes stories so valuable to marketing? However, the genuine and authentic nature of video often cuts through audience cynicism. Facebook supports 2.23

Brands 91

Brands Facebook Upcoming Real Estate 91

Later

APRIL 24, 2019

If you’re looking for a way to drive more interest in your campaigns, product launches, live broadcasts, and more, you definitely want to check out the Instagram close friends list ! One of the biggest trends in Instagram influencer marketing this year is brands giving more “independence” to their influencer partners.

List 56

List Instagram Brands Crowdsourcing 56