The benefits of influencer marketing (+ what the C-Suite cares about)
Sprout Social
FEBRUARY 12, 2024
3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.
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