Remove Authentication Remove Campaign Remove Cost Remove Loyalty
article thumbnail

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Brand authenticity matters. This type of content is authentic and informative, which leads to B2B business growth.

B2B 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145
article thumbnail

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Next, calculate your social media marketing costs, which include: License costs of software solutions you’ve subscribed to in order to make your job easier.

ROI 246
article thumbnail

8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

article thumbnail

A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Many marketers will start by searching a database to find influencers for their campaigns. This is where the first of the Five W’s comes into play.

ROI 107