Sprout Social

MARCH 29, 2021

“Should we totally give up on organic reach and go all-in on ads?”. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays.

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Campaign Facebook Influencer Embedding 142

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Designing a Summer-Specific Influencer Campaign. Start with these tips.

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Influencer Campaign Apparel Travel 95

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

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Advertising Social Media Strategy Authentication 238

Convince & Convert

DECEMBER 15, 2023

While some marketers complain about the bureaucracy of a frustrating approval process, the Glossier marketing team celebrates the relationships they hold across the organization, and the way everyone (even legal) hustles to get timely content through internal processes and out into the world. How do they do this? due to these efforts.

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Brands Marketing Real Estate Collaboration 148

Pixlee

DECEMBER 16, 2020

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year.

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Campaign Instagram UGC How To 95

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

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Influencer Marketing Collaboration ROI 107

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

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Communities Brands Authentication Cost 234

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

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Examples Brands Avatar Authentication 177

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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Social Media Authentication LinkedIn B2B 101

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

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Campaign UGC Content Sports 97

Ignite Social Media

MAY 25, 2021

Play into the algorithm and you’re almost guaranteed to see a better organic reach. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Content that is valuable to a user will go much further organically than content that was created “because”. About the Instagram Reels Algorithm.

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Instagram Engagement Content Tips 172

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

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B2B LinkedIn Authentication Loyalty 62

Social Media Strategies Summit

JULY 14, 2022

Leveraging your community of students or employees can be very powerful! There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves. Please describe one of your institution or organization’s social media campaigns that makes you proud.

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Education Case Study Overview Upcoming 204

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

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Communities UGC Marketing Newsletter 52

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

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Campaign How To Consultant Team 153

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

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Influencer Campaign How To Marketing 113

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Sherrilynne Starkie

FEBRUARY 13, 2018

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. Listening to stakeholder communities is an important piece too.

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Consultant Social Media Drupal Content management systems 265

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. Length of the campaign.

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Influencer How To Marketing Instagram 133

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. You’re going to need to prioritize building trust within your brand’s community. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. DEI is not a trend.

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Influencer Marketing B2B Authentication 163

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 124

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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Brands How To Authentication Collaboration 115

Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. Black history is not just a thing of the past, as we often treat it, but that history is now happening really within the organizations that we all work for.

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Brands Authentication Communities Campaign 129

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. Organic or paid content? Organic social.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. This is not good if they are not communicating to understand what the other departments are doing and what content they are developing.

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Organization Content How To Marketing 78

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. Before starting her career in digital marketing, Milena built an online community for pet lovers on Instagram that has over 200k followers. A must-listen episode for any social enthusiast!

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Social Media Management Social Media Badge Hosting 170

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Engage (a.k.a.

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Campaign Social Media Tips Transportation 255

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Growing an Instagram presence organically definitely requires a combination of time and strategizing. However, there still needs to be a human element to your Instagram strategy.

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Instagram Tools Strategy Hashtag 115

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Instead of feeling salesy, content feels more authentic and organic. The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Still, it requires a deep understanding of the target organization, its needs and pain points, and the individuals who make purchasing decisions.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. And for another, the business community seems to like it too. Kimberley Bryant is the CEO of Black Girls CODE , a not-for-profit organization focused on providing technology education for African-American girls.

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Social Media Startup LinkedIn Telecommunications 211

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Influencers and brand.

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Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

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ROI Influencer Marketing Survey 107

Sprout Social

AUGUST 31, 2023

Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. It was clear that leading by example and honoring Mental Health Awareness Month with an authentic gesture was the only way to do it. It all came down to risk versus reward. What surprised you most during the month-long break?

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Team Authentication Proposal Social Media 119