Sprout Social

NOVEMBER 27, 2023

Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. What makes The Arb such a dynamic community? It’s great to hear from others doing this job and ask them questions in real time.

Communities 85

Communities Community building Industry Crowdsourcing 85

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. Communities create markets, but only after you make the first investment in the human beings within. SoundCloud.

Communities 101

Communities Brands Content Authentication 101

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. The colors, language and visuals are supporting elements, not “the” brand.

Brands 113

Brands Strategy Reputation Marketing 113

Firebelly

FEBRUARY 3, 2011

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. This begs the question: why would you make a long-term investment in other areas of community building, but take a chance on the voice aspect? Authenticity. Uniqueness.

Communities 186

Communities Conversation Brands Discount 186

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Catch all episodes here.

B2B 116

B2B Communities Apple Hosting 116

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Why should you consider building a community?

Communities 78

Communities Social Media Community building Groups 78

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Build community and earn support of evangelists to amplify your story and purpose.

Training 165

Training Social Media Brands Small Business 165

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60

Brands Strategy Reputation Training 60

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. This element is all about building an identity.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. Brands can use UGC and dynamic display to optimize the best content in the customer journey.

UGC 53

UGC Brands Apparel Communities 53

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 88

Loyalty Brands How To Discount 88

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. million downloads to date.

Training 167

Training Communities Social Media Real Estate 167

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Be authentic and helpful I’ve often seen people talk about how different Threads feels different to other social media platforms. ” 4. ” 6.

Team 103

Team How To Instagram Authentication 103

Pam Moore

MARCH 26, 2019

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. They fear that putting the technology in the hands of their franchisees will open up their brand for more risk. Many franchisors will state they are a big fan of digital and social.

Organization 106

Organization Social Media Brands Training 106

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them.

UGC 78

UGC Social Media Content Newsletter 78

Social Media Strategies Summit

APRIL 22, 2019

While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. While it’s still early days for this feature, brands should consider adding it to their 2019 strategy to feel the benefits of being an early adopter.

Trends 143

Trends Social Media Instagram Influencer 143

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Importance of humanizing your brand. Inspiration age defined.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Importance of humanizing your brand. Inspiration age defined.

Content 78

Content Authentication Training Template 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. People trust peers advocating for a brand more than the brand itself.

Communities 62

Communities Brands Class Community building 62

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 137

Conversation Review Marketing How To 137

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Mindjumpers

DECEMBER 9, 2010

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. This is a great way to show interest in the users and involve them in the brand. It’s in human’s nature to be part of communities – so let them be a part.

Facebook 277

Facebook Community building Technorati Communities 277

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. It’s hard enough for brands to create human connection. Not all trends are positive.

Team 135

Team Social Media Management Skills Trends 135

agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. Plus, Mike Allton heads up brand ambassadors for Agorapulse.).

Skills 195

Skills Social Media Marketing Influencer 195

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69

Pixlee

JANUARY 12, 2022

In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Today, brand building isn’t about broadcasting your brand to the customer. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Pam Moore

JANUARY 17, 2018

” He also adds “you'll see less public content like posts from businesses, brands, and media.” Yes, brands must continue to work smarter. Yes, brands must continue to provide real and meaningful value consistently. Yes, there are many brands freaking out right now. Yes, you read that right, less.

Facebook 164

Facebook Training Template Templates 164

agora pulse

APRIL 4, 2019

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully. Taking them all the way to a purchase.

Social Media 107

Social Media Content Campaign Authentication 107

Later

SEPTEMBER 2, 2020

This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. Brands and creators alike have pivoted to live broadcasts in response to social distancing restrictions, which has led to the majority of in-person events being canceled. New LinkedIn Features #4: Polls.

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Pam Moore

MARCH 5, 2019

Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Want to leverage social media, digital marketing and branding to grow your business?

Marketing 109

Marketing Template Templates Analysis 109

Buffer Social

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Be authentic and make it work for you. Don’t be tone-deaf.

Communities 81

Communities Engagement Community building Instagram 81

Buffer Social

MAY 10, 2022

Of course, wanting a community and actually creating one are two very different things. The paradox of community-building is that it can often feel like you need community in order to create community. After all, nobody wants to show up to an empty party. Jamie Ruden, Founder of Dog Spotted.

Communities 89

Communities Collaboration Influencer Instagram 89

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

Pam Moore

JUNE 22, 2017

Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Want to leverage social media and influencer marketing service for your brand? Social currency = attention + action.

Course 163

Course Influencer Training Small Business 163