Sprout Social

FEBRUARY 26, 2024

Engaging with posts and comments in a way that feels genuine and authentic. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. You should respond to customers in a way that feels authentic to your brand. A major part of that is their care team.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

DECEMBER 22, 2019

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. This will help your leaders—and you—feel more comfortable and communicate more authentically. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Shockingly, according to MarketingCharts, only 1 in 2 marketers of the B2B persuasion agree that marketing has clear financial value to their business.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Oktopost

APRIL 20, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B 12

B2B Apple Marketing Retail 12

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content.

B2B 97

B2B Trends Authentication Film 97

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. This is a key indicator of growth and profit for B2B companies. It’s about building an actual, authentic, give-and-take relationship. How Does ABM Work?

Marketing 101

Marketing B2B ROI Conference 101

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. It’s just more authentic and believable that way. To connect his observations to actual steps that retailers can take to PROFIT. Post it to your Facebook page.

FAQ 139

FAQ Content Consultant Social Media 139

ProBlogger

MARCH 15, 2016

For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. LinkedIn allows you to become your own publisher and share thought leadership pieces in the B2B space. One of the biggest developments is the cry for authenticity. Twitter is now in the video space.

Social Media 34

Social Media comScore Small Business Mobile 34

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Here’s how he did it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Viper Chill

APRIL 26, 2010

To do this you need to write compelling content, be an authentic representation of your niche and interact with your community as much as possible. I also see it working well for hobbies or passions, but what about simple local businesses like carpet cleaners, restaurants, retail shops etc. Is it even worth pursuing?

Social Media 80

Social Media Strategy Digg Forums 80

Sprout Social

OCTOBER 17, 2016

source ) Uses an authentic and conversational tone in its Tweets. If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Pinterest added several features to make it easier for online retailers to showcase their products.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40