Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Share your authentic business beliefs. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Looking for some must-follow B2B startup CEOs. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in.

Strategy 87

Strategy How To Training ROI 87

Audiense

MAY 17, 2018

The factors that most influence their buying habits. In the same way, the actual execution stage of the campaign should be informed in an intelligent and authentic way. As people see more clearly how to apply these insights to B2C campaigns we want to describe today a case study of a very B2B sector, which is the marketing industry.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

DECEMBER 26, 2022

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube. 71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. But, 33% of them trust blog reviews when it comes to making purchases. Why it works?

Influencer 52

Influencer Campaign Instagram Data 52

Sprout Social

JUNE 22, 2021

Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Key Stats: 756 million members worldwide.

Platform 119

Platform Social Media Tumblr Reddit 119

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. The holidays, after all, are a time where people are consistently buying gifts for other people. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. The holidays, after all, are a time where people are consistently buying gifts for other people. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

MAY 30, 2023

Almost half (47%) of consumers say timely responses to their questions will sway them to buy from one brand over another. Creating educational content for B2B audiences in areas like contracts, commercial real estate, business setup, and related fields. TikTok If you’re cool, you know TikTok is more than trends.

Social Media 79

Social Media HootSuite Template Templates 79

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# All rights reserved.

Social Media 114

Social Media Strategy Apple iPhone 114

Oktopost

APRIL 10, 2023

For the world of B2B social media marketing in particular, lead generation is an incredibly profitable pursuit, provided you understand how to make the most of it. 83% of us admit to being influenced by word of mouth when it comes to our purchases – and that rings just as true whether we’re buying for ourselves, or looking for a B2B supplier.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 151

Social Media Strategy Consultant Web 2.0 151