Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

JULY 4, 2022

In this article, we’ll walk you through your options and explain your timeline for migrating from Social Studio to another platform. The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? But B2B companies need to go deeper. Quick Links.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

NOVEMBER 30, 2023

In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. And this informs your marketing game plan.

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 3, 2022

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. by product line, sentiment, question type, etc.).

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Try Keyhole for free Author Bio Joanne Camarce grows and strategizes B2B marketing and PR efforts @ codeless.io.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. I’d be lying if I said I didn’t use AI to help me expedite the writing of this article. The AI Revolution On my way to DC, curiosity got the best of me.

Content 78

Content Marketing B2B SEO 78

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 75

Brands B2B SEO Influencer 75

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Publishing 84

Publishing Social Media Film B2B 84

Oktopost

APRIL 21, 2022

In this article, we’ll explore the close connection between social listening and strong content marketing practices. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Article] The Value of Social Listening in B2B Digital Marketing.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. But it’s hard to get a backlink to your article if it’s not already high in the SERP. Make it easy to share blog articles on Twitter and Facebook with social buttons on the site.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Use Keyhole’s sentiment analysis feature, a valuable tool for proactive reputation management.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Try Keyhole for free Related Articles Top 11 Social Media Management Tools For The AI Age 10 Tricks For Memorable Content On Social Media Frequently Asked Questions 1.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

NOVEMBER 30, 2023

Have you ever shared an article with your best friend via WhatsApp? We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. If so, that share constitutes dark social.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Content reach Content reach measures the scope of your posts, articles, and shared materials across social media. How can businesses leverage LinkedIn for B2B marketing? So, what are you waiting for?

Template 52

Template Templates Analytics LinkedIn 52

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Understanding audience sentiment towards content is critical. She is actively interested in management, new technologies, and writing motivational articles. Related Articles When Is The Best Time To Post On LinkedIn?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). Adapt the message to highlight the most important aspects according to the traits of the audience or target segment.

Content 90

Content Sample Samples Sentiment 90

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Media Distribution and Sentiment.

Report 53

Report Microsoft Brands Sentiment 53

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Identifying key dates for upcoming events, milestones, articles and more provides preparation time—even if that’s as simple as reminding them to snap a behind the scenes photo. I’m talking “change the world” kinda companies. Any recommendations? — Jason Bradwell ??

Strategy 87

Strategy How To Training ROI 87

Unmetric

JUNE 11, 2019

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts. Reputology analyzes customer sentiment to help have a better approach to brand reviews. Pricing: $400 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Webbiquity SMM

AUGUST 23, 2010

This isn’t strictly speaking an ROI article, but Danny does dive into the “I&# part of that measure, detailing the true costs (investment) of social media participation. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Is social media ROI measurable? Share this on Mixx.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

MARCH 23, 2023

In this article, we’ll discuss what’s the best time for sharing posts on Twitter. Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

JULY 31, 2019

Pro-tip: If you’re connecting an Instagram Business Profile, you will want to be sure to complete the dual connection process through Instagram.com and Facebook.com, which is outlined in this Sprout Help Center article. Related Articles. Related Articles. Related Articles. Publish your first post. View your reports.

Team 83

Team Notification Report Metrics 83

Talkwalker SM

SEPTEMBER 28, 2015

It’s a question that Talkwalker’s CEO Americas Todd Grossman tackled recently in an article for Social Media Today and we thought we’d breakdown some of the insights he shared. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? What role can social media analytics play in this process?

ROI 60

ROI Metrics How To Microsoft 60