How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. Mobile Search Ads.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. It’s not just an application or a QR code. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb.
Top Ways to Utilize Mobile Marketing and Payment Options Today
APRIL 22, 2016
Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time. Take Payments Anywhere, Anytime. Provide Better Customer Service and Fulfillment.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.
Government’s Mobile Nightmare
OCTOBER 10, 2012
The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. What do you think about the government’s mobile nightmare? Mission Conflict.
Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange
SEPTEMBER 15, 2016
Advertisers using Twitter’s MoPub mobile ad exchange can now customize their software-development kits to account for only the ad formats they wish to use. She wrote: From standard banner ads to mobile-first formats such as native ads, MoPub supports one of the most comprehensive sets of ad formats, and now, you can pick and choose the ones you want to work with.
Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
Statistics: Facebook on Mobile [INFOGRAPHIC]
SEPTEMBER 6, 2012
In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile.
Five Forms of Mobile Media
APRIL 14, 2011
Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Marketing centric applications rarely take off.
YouTube Commands 50% of Time Spent On Mobile Entertainment Apps
The Realtime Report
APRIL 2, 2014
How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. mobile. mobile app.
T-Mobile G2: My New Mobile Obsession
MARCH 14, 2011
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Asking people around my town what they thought of T-Mobile, their responses were generally favorable. Last night, I ported my 12-year number to T-Mobile. -- Thanks for reading T-Mobile G2: My New Mobile Obsession by Ari Herzog. chuckle as I look back.
Mobile Will Restore Brevity to Media
APRIL 10, 2011
If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Time seems to be on mobile’s side.
Chatbots: The future of conversational commerce and marketing
Buzz Marketing for Technology
DECEMBER 14, 2016
Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. They’re applications that have linguistic structure. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Improving the customer experience.
Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps
NOVEMBER 30, 2016
A feature Twitter introduced on desktop in June 2015 has finally made it way to the social network’s mobile applications. Readers: What are your thoughts on these changes to replies on Twitter’s mobile apps? Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps.
Kickass User Interfaces for Mobile Devices
SEPTEMBER 23, 2013
57.6% of Baby Boomers, 62.2% of Gen Xers, and 63.2% of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. This shift in mentality makes a lot of sense for mobile devices. Takeaway.
Twitter Testing Mobile App Design With No Retweet Button
DECEMBER 16, 2016
Twitter confirmed to Ingrid Lunden and Jon Russell of TechCrunch that it is testing a tweak to its flagship mobile application in which the retweet button and reply arrow are replaced with a circular icon that brings up sharing options and a speech bubble. Twitter without a retweet button? It’s actually being tested. The social network told Lunden and Russell it was studying how the design tweak changed user behavior, adding: We’re testing new icons on tweets to evaluate how this impacts the way that people use Twitter. pic.twitter.com/hqSIgUxupX.
5 Easy Ways To Optimize Your Website For Mobile
AUGUST 5, 2011
Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. Build CSS for Mobile.
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.
What’s Your Mobile Marketing Strategy?
Small Business Mavericks
JUNE 14, 2011
Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.
Feature Friday: Musing about Mobile Networking
FEBRUARY 10, 2011
Here’s my problem: No one touched on the fact that most users access these social networks with their mobile devices! Without having to know anything about graphic design, HTML, or FBML; and without paying for third-party applications, you too can have pertinent information on your Facebook page! Make sure your URL appears on the mobile platform and adjust if necessary. Really?
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?
Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
JULY 18, 2016
Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. And dynamic ads for app installs and Canvas for mobile app install ads will launch “over the next few weeks.”. Businesses such as mobile commerce and gaming apps are seeing success.
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
JULY 15, 2011
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.
Facebook Testing Find WiFi Feature
NOVEMBER 22, 2016
Some users of Facebook’s flagship iOS application are part of a test of a new feature enabling them to locate nearby WiFi networks. Facebook Mobile Applications apps Bryan Clark FInd WiFi iOS James Saye Mashable Pages Raymond Wong The Next Web wifiThe feature is currently being tested in select countries. Readers: Would you like to see Facebook roll this feature out?
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. Advertising/Marketing Facebook Ad Targeting Adweek Applications apps Dynamic Ads e-Commerce Furniture Jessica Jacobs Lauren Johnson Likes Maz Sharafi mobile Pages retailers Targeted Ads WayfairFacebook extended the targeting capabilities of its dynamic ads to users’ web activity.
A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future
JANUARY 3, 2017
Imagine online access to the Super Bowl streamed through a Facebook TV application that connects to users’ big screens. The company also needs to pivot as Snapchat encroaches on its position as a personal and news-sharing outlet in a mobile-driven world. Facebook has done it again–at least, it’s about to. The social media juggernaut is notorious for forward-thinking strategies such as acquiring Instagram and Oculus VR and launching live videostreaming. It’s never been the platform that rests on its laurels. Now, it stands at the forefront of a video revolution.
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
Some people spend their entire workday on the go, on their mobile phone. The new global and mobile workplace isn’t about closed-door meetings or keeping people separated by title, department or geography. Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London Monday. Norway. France.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks. In the future, we also want to bring to profiles all the flexibility that the Facebook Live API (application-programming interface) provides to pages, so journalists can use their professional equipment to go live.
Facebook Offers Brands a Revamped Offers Experience
AUGUST 30, 2016
The social network outlined the new features in an email to SocialTimes: Bookmark: People can easily claim an offer on mobile or on desktop and it will automatically save to their new Offers bookmark. Redeem an offer anywhere: People can paste their offer code during online checkout, or they can access a code on their mobile device during in-store checkout (coming soon).
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
As Facebook has hit its optimum ad load, its focus is turning instead to alternative sources of revenue like video ads , bots for its Messenger application and its audience on third-party apps and websites. While Facebook ads help smaller businesses reach a widespread audience, especially because 84 percent of Facebook’s total ad sales are mobile , it’s important to make sure that consumers are getting the right message. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. The reason? The evidence is compelling.
Work On The Go With Podio’s New iPhone Application
SEPTEMBER 27, 2011
And now, Podio has just released some interesting mobile applications for those who are always on the move! Co-founder of Podio, Jon Froda , tells us that Podio has launched a new iPhone application, which makes it possible for everyone to build their own mobile work apps to get their work done in a more collaborative way. Be productive on the go.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. View-through measurement with Facebook’s Mobile Measurement Partners: Mobile application advertisers will be able to assign credit to ads that were viewed by users but never clicked on via the social network’s Mobile Measurement Partners : Apsalar , Adjust , Kochava , AppsFlyer and Localytics.