Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. It’s not just an application or a QR code. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.
Government’s Mobile Nightmare
OCTOBER 10, 2012
The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. What do you think about the government’s mobile nightmare? Mission Conflict.
Statistics: Facebook on Mobile [INFOGRAPHIC]
SEPTEMBER 6, 2012
In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile.
Five Forms of Mobile Media
APRIL 14, 2011
Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Marketing centric applications rarely take off.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. mobile. mobile app.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.
T-Mobile G2: My New Mobile Obsession
MARCH 14, 2011
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Asking people around my town what they thought of T-Mobile, their responses were generally favorable. Last night, I ported my 12-year number to T-Mobile. -- Thanks for reading T-Mobile G2: My New Mobile Obsession by Ari Herzog. chuckle as I look back.
Mobile Will Restore Brevity to Media
APRIL 10, 2011
If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Time seems to be on mobile’s side.
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
Some people spend their entire workday on the go, on their mobile phone. The new global and mobile workplace isn’t about closed-door meetings or keeping people separated by title, department or geography. Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London Monday. Norway. France.
YouTube Commands 50% of Time Spent On Mobile Entertainment Apps
The Realtime Report
APRIL 2, 2014
How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day.
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
JULY 15, 2011
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.
Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
JULY 18, 2016
Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. And dynamic ads for app installs and Canvas for mobile app install ads will launch “over the next few weeks.”. Businesses such as mobile commerce and gaming apps are seeing success.
Kickass User Interfaces for Mobile Devices
SEPTEMBER 23, 2013
57.6% of Baby Boomers, 62.2% of Gen Xers, and 63.2% of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. This shift in mentality makes a lot of sense for mobile devices. Takeaway.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. View-through measurement with Facebook’s Mobile Measurement Partners: Mobile application advertisers will be able to assign credit to ads that were viewed by users but never clicked on via the social network’s Mobile Measurement Partners : Apsalar , Adjust , Kochava , AppsFlyer and Localytics.
Facebook Opens Doors to Marketplace
OCTOBER 3, 2016
Over the next few days, users of Facebook’s iPhone and Android applications in the U.S., eCommerce Facebook Android Apparel Applications apps Australia Buy-and-Sell Groups categories Category craigslist ebay electronics For Sale Groups Groups Household iPhone Location marketplace Mary Ku Messages mobile New Zealand Newsroom payments Photos price Shop transactions U.K.
5 Easy Ways To Optimize Your Website For Mobile
AUGUST 5, 2011
Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. Build CSS for Mobile.
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.
What’s Your Mobile Marketing Strategy?
Small Business Mavericks
JUNE 14, 2011
Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.
Feature Friday: Musing about Mobile Networking
FEBRUARY 10, 2011
Here’s my problem: No one touched on the fact that most users access these social networks with their mobile devices! Without having to know anything about graphic design, HTML, or FBML; and without paying for third-party applications, you too can have pertinent information on your Facebook page! Make sure your URL appears on the mobile platform and adjust if necessary. Really?
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Today we’re announcing new solutions for businesses to drive people to their stores and measure the amount of store visits and in-store sales following their Facebook mobile ad campaigns.
Facebook Adds 2 Global Ad-Targeting Features
SEPTEMBER 8, 2016
Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads to those regions and optimize delivery to countries with the greatest returns. Advertising/Marketing Facebook Ad Targeting Applications apps Conversions Countries Facebook for Business Lookalike Audiences mobile Mobile App Install Ads Mobile Application Install Ads Targeted Ads Webinars Website Conversions
15 Awesome Social Media Apps for iPhone
JULY 20, 2016
Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Note: You should create a folder on your mobile device and add in any relevant apps. It’s much better to be organized and bunch them all together! 1.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.
Facebook Announces New, Improved Share and Save Options, Social Plugins
JUNE 28, 2016
Sharing is caring, and Facebook Tuesday introduced several improved ways for developers of applications and websites to enable their users to share (and save) to the social network. Additionally, new versions of all our social plugin buttons are now available with the following improvements: Mobile-friendly: The original like button was designed when mobile was in its early days.
Facebook Audience Network Updates Coming
OCTOBER 18, 2016
The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. Advertising/Marketing Facebook App Events Applications apps Click-Through Rates Conversion Pixels Conversions Cost Per Thousand Impressions CPMs CTRs David Jakubowski F8 Facebook Audience Network Facebook Pixel mobileThese signals have allowed us to better understand what advertisers value.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. With more than 1.5 People Insights and Push Notifications in Facebook Analytics f… Posted by Facebook for Developers on Saturday, April 9, 2016.
Work On The Go With Podio’s New iPhone Application
SEPTEMBER 27, 2011
And now, Podio has just released some interesting mobile applications for those who are always on the move! Co-founder of Podio, Jon Froda , tells us that Podio has launched a new iPhone application, which makes it possible for everyone to build their own mobile work apps to get their work done in a more collaborative way. Be productive on the go.
Anand Chandrasekaran to Lead Global Strategies, Partnerships for Facebook Messenger
SEPTEMBER 19, 2016
A big name in the tech scene in India has joined Facebook to lead global strategies and partnerships for its Messenger application. Prior to Snapdeal, Chandrasekaran served as chief product officer at mobile carrier Bharti Airtel , and he has also worked with Yahoo , Openwave and Aeroprise. Facebook Revolving door Aeroprise Anand Chandrasekaran Applications apps Bharti Airtel Facebook Messenger India Manish Singh Mashable messenger mobile Openwave Snapdeal YahooChandrasekaran wrote: They say the best journeys bring you home.
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
Forensiq will provide ad fraud detection services for Twitter’s MoPub mobile ad exchange under terms of a partnership announced Thursday. Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post , saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. We are excited to be working with Forensiq.
Facebook Audience Network Block List Added to Business Manager
JUNE 29, 2016
Brands and agencies using Facebook’s Business Manager now have the option of blocking their ads from running on specific applications or websites. Advertising/Marketing Facebook Abs Elmaz Applications apps Block Lists Business Manager Chris Ruberg Facebook Audience Network mobile OneCommand Social House MediaLearn more about how to upload a block list.