Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
Top Ways to Utilize Mobile Marketing and Payment Options Today
APRIL 22, 2016
Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time. Take Payments Anywhere, Anytime. Provide Better Customer Service and Fulfillment.
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. It’s not just an application or a QR code. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb.
How to Track Mobile App Conversions
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. conversion is when a mobile app boosts sales, whether directly or indirectly. Image via BigStockPhoto.com. Define Conversions.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
Statistics: Facebook on Mobile [INFOGRAPHIC]
SEPTEMBER 6, 2012
In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile.
Government’s Mobile Nightmare
OCTOBER 10, 2012
The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. What do you think about the government’s mobile nightmare? Mission Conflict.
YouTube Commands 50% of Time Spent On Mobile Entertainment Apps
The Realtime Report
APRIL 2, 2014
How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day.
Five Forms of Mobile Media
APRIL 14, 2011
Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Marketing centric applications rarely take off.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.
Mobile Will Restore Brevity to Media
APRIL 10, 2011
If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Time seems to be on mobile’s side.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Today we’re announcing new solutions for businesses to drive people to their stores and measure the amount of store visits and in-store sales following their Facebook mobile ad campaigns.
T-Mobile G2: My New Mobile Obsession
MARCH 14, 2011
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Asking people around my town what they thought of T-Mobile, their responses were generally favorable. Last night, I ported my 12-year number to T-Mobile. -- Thanks for reading T-Mobile G2: My New Mobile Obsession by Ari Herzog. chuckle as I look back.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International and Anheuser-Busch InBev , adding that the Audience Insights API will be available to partners in early 2017. People consume content on mobile in fundamentally different ways than they do on other channels.
Feature Friday: Musing about Mobile Networking
FEBRUARY 10, 2011
Here’s my problem: No one touched on the fact that most users access these social networks with their mobile devices! Without having to know anything about graphic design, HTML, or FBML; and without paying for third-party applications, you too can have pertinent information on your Facebook page! Make sure your URL appears on the mobile platform and adjust if necessary. Really?
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
Forensiq will provide ad fraud detection services for Twitter’s MoPub mobile ad exchange under terms of a partnership announced Thursday. Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post , saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. We are excited to be working with Forensiq.
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
JULY 15, 2011
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.
5 Easy Ways To Optimize Your Website For Mobile
AUGUST 5, 2011
Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. Build CSS for Mobile.
Kickass User Interfaces for Mobile Devices
SEPTEMBER 23, 2013
57.6% of Baby Boomers, 62.2% of Gen Xers, and 63.2% of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. This shift in mentality makes a lot of sense for mobile devices. Takeaway.
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?
MingleBird – The Next Big Thing?
MARCH 1, 2011
Tweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design. Make something that is social with a call for human interaction, put in a game design (we love to play games) and make it work on the mobile, where the penetration for smartphones leaves no doubt that the future is in the palm of your hand. MingleBird – a mobile socializing application. It’s a mobile app, only on iPhone right now (personal shout out – speed up the Android version, guys!)
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).
Facebook Exchange Shutting Down
MAY 25, 2016
Idema said in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices. Dynamic ads and custom audiences have mobile at their core and are delivering excellent results for businesses, so Facebook Exchange spending has shifted toward those solutions. This is about giving people more relevant ads and marketers more effective formats, especially in an increasingly mobile world.
What’s Your Mobile Marketing Strategy?
Small Business Mavericks
JUNE 14, 2011
Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.
Facebook Debuts 360 Photos
JUNE 9, 2016
Product manager Andy Huang announced in a Newsroom post Thursday that 360 photos are currently available for viewing via Facebook on the web and the latest versions of its flagship iOS and Android applications, adding that the tools for users to share their own 360 photos will be made available “over the next few days.”. Woods for Time. It’s a great shot of a great city.
Get Your Business Moving: 9 types of Mobile Marketing
MARCH 17, 2010
More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly. Why should your marketing be?
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Enjoy! Email this to a friend? Share this on Facebook.
Mobile apps are a waste of time for associations.
NOVEMBER 11, 2010
And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture, and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.
Are Your Customers Looking for your Business on Mobile Phones? 5 Facts Worth Knowing
Social Marketing Forum
MAY 30, 2011
There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. Mobile Social media marketing mobile marketing social media marketing text marketingThat’s why when I read [.].
Work On The Go With Podio’s New iPhone Application
SEPTEMBER 27, 2011
And now, Podio has just released some interesting mobile applications for those who are always on the move! Co-founder of Podio, Jon Froda , tells us that Podio has launched a new iPhone application, which makes it possible for everyone to build their own mobile work apps to get their work done in a more collaborative way. Be productive on the go.
Facebook Is Launching It’s Own App Center
JUNE 12, 2012
Tweet Facebook has unveiled its own App Center just like Apple and Google – an application store for both Android and iOS devices that features native and web apps that connect with Facebook one way or another. ” The App Center will function as a one-stop store for apps (both web-based and mobile). Facebook Applications Facebook App Facebook insights mobile apps Social Media
Videos Can Now Be Added to Facebook Comments
JUNE 10, 2016
little past midnight, we had the feature mostly working on both desktop and mobile applications. Facebook Web Video Android Applications apps bob baldwin Comments Events Groups hackathons iOS Pages VideosVideos are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups and events.
Need Mobile Intel? Read The Third Screen
JUNE 9, 2011
Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. Centered around the Untethered Consumer — freed from the bondage of traditional marketing methods — the book helps marketers capture the true nature of mobile media. Martin’s strength lies in his discussion of mobile platforms.
Twitter Beta-Testing a Way to Attach Ads to Tweets in Third-Party Apps
MAY 17, 2016
Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines for Android and iOS applications. Advertising/Marketing Twitter Android Applications apps iOS Mollie Vandor MoPub native ads sdks Software-Development Kits twitter kitAdvertisers: What are your initial thoughts on this beta-test?
What Twitter’s Rate Limit Changes Mean to You
AUGUST 17, 2012
When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for more. Twitter strategy Twitter Twitter applicationsSo who cares?
Life After Websites
AUGUST 8, 2014
There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ). So, they need to either build new things (like Paper ), acquire other companies (like Instagram and Oculus Rift ) or decouple popular components of Facebook and turn them into stand-alone applications (like they''re trying to do with Messenger). gmail.
The Lowdown on Making Your Site Mobile-Friendly
APRIL 26, 2012
It has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones. Using Mobile Conversion Services. Testing Your Mobile Site. Using CSS. Using Plug-ins. Web Analytics