Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. It’s not just an application or a QR code. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.
Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange
SEPTEMBER 15, 2016
Advertisers using Twitter’s MoPub mobile ad exchange can now customize their software-development kits to account for only the ad formats they wish to use. She wrote: From standard banner ads to mobile-first formats such as native ads, MoPub supports one of the most comprehensive sets of ad formats, and now, you can pick and choose the ones you want to work with.
Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
Government’s Mobile Nightmare
OCTOBER 10, 2012
The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. What do you think about the government’s mobile nightmare? Mission Conflict.
Statistics: Facebook on Mobile [INFOGRAPHIC]
SEPTEMBER 6, 2012
In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile.
Five Forms of Mobile Media
APRIL 14, 2011
Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Marketing centric applications rarely take off.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. mobile. mobile app.
Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps
NOVEMBER 30, 2016
A feature Twitter introduced on desktop in June 2015 has finally made it way to the social network’s mobile applications. Readers: What are your thoughts on these changes to replies on Twitter’s mobile apps? Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps.
YouTube Commands 50% of Time Spent On Mobile Entertainment Apps
The Realtime Report
APRIL 2, 2014
How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.
T-Mobile G2: My New Mobile Obsession
MARCH 14, 2011
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Asking people around my town what they thought of T-Mobile, their responses were generally favorable. Last night, I ported my 12-year number to T-Mobile. -- Thanks for reading T-Mobile G2: My New Mobile Obsession by Ari Herzog. chuckle as I look back.
Mobile Will Restore Brevity to Media
APRIL 10, 2011
If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Time seems to be on mobile’s side.
Facebook Testing Find WiFi Feature
NOVEMBER 22, 2016
Some users of Facebook’s flagship iOS application are part of a test of a new feature enabling them to locate nearby WiFi networks. Facebook Mobile Applications apps Bryan Clark FInd WiFi iOS James Saye Mashable Pages Raymond Wong The Next Web wifiThe feature is currently being tested in select countries. Readers: Would you like to see Facebook roll this feature out?
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
JULY 15, 2011
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.
Kickass User Interfaces for Mobile Devices
SEPTEMBER 23, 2013
57.6% of Baby Boomers, 62.2% of Gen Xers, and 63.2% of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. This shift in mentality makes a lot of sense for mobile devices. Takeaway.
Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
JULY 18, 2016
Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. And dynamic ads for app installs and Canvas for mobile app install ads will launch “over the next few weeks.”. Businesses such as mobile commerce and gaming apps are seeing success.
5 Easy Ways To Optimize Your Website For Mobile
AUGUST 5, 2011
Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. Build CSS for Mobile.
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
Some people spend their entire workday on the go, on their mobile phone. The new global and mobile workplace isn’t about closed-door meetings or keeping people separated by title, department or geography. Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London Monday. Norway. France.
What’s Your Mobile Marketing Strategy?
Small Business Mavericks
JUNE 14, 2011
Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.
Feature Friday: Musing about Mobile Networking
FEBRUARY 10, 2011
Here’s my problem: No one touched on the fact that most users access these social networks with their mobile devices! Without having to know anything about graphic design, HTML, or FBML; and without paying for third-party applications, you too can have pertinent information on your Facebook page! Make sure your URL appears on the mobile platform and adjust if necessary. Really?
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Innovations such as conversion lift and mobile polling came out of direct conversations with our Client Council members. Instant Articles is a way for any publisher to create fast, interactive mobile content on Facebook. More details from the social network are included below. We’ll announce more details in the coming weeks. It does not affect paid reach. percent.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. View-through measurement with Facebook’s Mobile Measurement Partners: Mobile application advertisers will be able to assign credit to ads that were viewed by users but never clicked on via the social network’s Mobile Measurement Partners : Apsalar , Adjust , Kochava , AppsFlyer and Localytics.
15 Awesome Social Media Apps for iPhone
JULY 20, 2016
Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Note: You should create a folder on your mobile device and add in any relevant apps. It’s much better to be organized and bunch them all together! 1.
Facebook Opens Doors to Marketplace
OCTOBER 3, 2016
Over the next few days, users of Facebook’s iPhone and Android applications in the U.S., eCommerce Facebook Android Apparel Applications apps Australia Buy-and-Sell Groups categories Category craigslist ebay electronics For Sale Groups Groups Household iPhone Location marketplace Mary Ku Messages mobile New Zealand Newsroom payments Photos price Shop transactions U.K.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Today we’re announcing new solutions for businesses to drive people to their stores and measure the amount of store visits and in-store sales following their Facebook mobile ad campaigns.
Facebook Gameroom Added as Unity Editor Build Target
NOVEMBER 2, 2016
Facebook Games Arcade is now Facebook Gameroom , and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. Facebook Gameroom allows users to play web, ported mobile and Gameroom-native games in an app outside of the social network’s environment, and it is available to users with Windows 7 and up. early next year.
Work On The Go With Podio’s New iPhone Application
SEPTEMBER 27, 2011
And now, Podio has just released some interesting mobile applications for those who are always on the move! Co-founder of Podio, Jon Froda , tells us that Podio has launched a new iPhone application, which makes it possible for everyone to build their own mobile work apps to get their work done in a more collaborative way. Be productive on the go.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.
Facebook Adds 2 Global Ad-Targeting Features
SEPTEMBER 8, 2016
Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads to those regions and optimize delivery to countries with the greatest returns. Advertising/Marketing Facebook Ad Targeting Applications apps Conversions Countries Facebook for Business Lookalike Audiences mobile Mobile App Install Ads Mobile Application Install Ads Targeted Ads Webinars Website Conversions
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Depending on the goal of your campaign, your Facebook audience can be redirected to a landing page to redeem the coupon code or allow them to save it in their bookmarks tab in the Facebook application for use later on. Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Exclusive social fans. Influencer.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66 Mobile-only MAUs topped the 1 billion mark for the first time, at 1.055 billion. billion. billion.