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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 92
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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

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Measuring Customer Experience for B2B Marketers

Oktopost

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked.

B2B 101
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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. One way is through brand advocacy.

Brands 127
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Why brands need a social media monitoring strategy

Sprout Social

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment. imperfectfoods apple, creamy, addicting walnut brownie nut butter from @projectjuice and @eatonhemp dark chocolate sea salt hemp granola. ??

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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. The Apple guy, the Canon chick, and so on. Survey as many as you can and ask them to tell you a little more about themselves.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

Apple’s #ShotOniPhone. commissioned by @Apple for pride month ?? Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. 6 social campaigns that captivated the internet in 2021. shotoniphone pic.twitter.com/hSExE6nKDy.

Campaign 134