Remove Apple Remove Reputation Remove Sentiment Remove Survey
article thumbnail

Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 96
article thumbnail

Measuring Customer Experience for B2B Marketers

Oktopost

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked.

B2B 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Earn a reputation . You can also have a reputation for sitting on one side of the fence. The Apple guy, the Canon chick, and so on.

article thumbnail

Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Earn a reputation . You can also have a reputation for sitting on one side of the fence. The Apple guy, the Canon chick, and so on.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Pinterest’s user base is 79% female, and Apple-centric. The Backup List ).

article thumbnail

Creating Products Week: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Earn a reputation . You can also have a reputation for sitting on one side of the fence. The Apple guy, the Canon chick, and so on.

article thumbnail

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Many of the answers have been released in a new report called The General Sentiment Media Value Report™. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009. APPLE $293,237,918.

News 111