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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

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Why brands need a social media monitoring strategy

Sprout Social

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment. imperfectfoods apple, creamy, addicting walnut brownie nut butter from @projectjuice and @eatonhemp dark chocolate sea salt hemp granola. ??

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Pinterest’s user base is 79% female, and Apple-centric. The Atlantic ). Convince & Convert ).

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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

Apple’s #ShotOniPhone. commissioned by @Apple for pride month ?? Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. 6 social campaigns that captivated the internet in 2021. shotoniphone pic.twitter.com/hSExE6nKDy.

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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. According to an Accenture survey, 83% of consumers believe it is important for brands to design products that are meant to be reused. 5 Apple Pulls at Our Heartstrings. 6 Gap Goes 100% Digital, Taps Into Experience Economy.

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