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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 89
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Audience engagement: What it is and tips to improve it

Sprout Social

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. 5 Apple Pulls at Our Heartstrings. 7 Visa Embraces #ShopSmall.

Campaign 134
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Measuring Customer Experience for B2B Marketers

Oktopost

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Social Media

B2B 101
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. The top two brands in the survey, Microsoft and Google, together generated about $1.3

News 111
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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. One way is through brand advocacy.

Brands 123