Remove Apple Remove Retail Remove Social Media Remove Survey
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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Are consumers willing to give retailers precise information about their location?

Apple 149
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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Social media shopping apps. The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards.

Retail 126
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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Social Media . Source: Salesmanago.

B2B 101
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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Telecoms: 30%.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Telecoms: 30%.

Team 100
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How to measure social media ROI for your business

Sprout Social

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98