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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Are consumers willing to give retailers precise information about their location?

Apple 149
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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards. Download on iOS | Android.

Retail 125
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Tracking, Personalization And Screams Of Privacy

Twist Image

" Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. compare prices among retailers, the survey says.

Privacy 107
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Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

Apple acquired a company last week. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." The agency surveyed 1,874 U.S.

GPS 81
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Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Many involve surveys that are tallied and scored.

B2B 101
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Five questions your marketing team should be asking about location-based technology

Visually SM

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 100