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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

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Digg vs. Reddit: Reddit's Staff is Better » Techipedia | Tamar.

Techipedia: Tamar Weinberg

The story did quite well on Digg and on Reddit, with Reddit users noticing that one of the fish forms actually looked very much like the Reddit logo. The story did quite well on Digg and on Reddit, with Reddit users noticing that one of the fish forms actually looked very much like the Reddit logo. I am enjoying Stumble lately, though.

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Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning. Here’s why.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Another well-known individual who utilized the blogosphere efficiently in his marketing efforts is 29-year-old Tim Ferriss.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

and obviously more recently sites such as Digg. Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. Twenty-two minutes after it hit the front page, it sat at 2099 Diggs.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

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