Remove Apple Remove Data Remove Privacy Remove Social Networking
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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.

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The risk of building your social media house on someone else’s land

Dave Fleet

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. First-party data isn’t short of its own challenges (legislative requirements around portability, deletion rights etc.

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Path's Privacy Problems Aren't Path's - They're Apple's

Stay N' Alive

The world is up in arms about how the mobile application Path, which I covered here as one of the next social networks to watch, has been sending users' phone directory data back to the service. I'd like to suggest that the problem isn't Path's though.

Privacy 98
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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser.

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Has Social Media Killed Off Privacy?

Laurel Papworth

The Social Web becomes the Intelligent Web. This week, Tom Tom, the makers of navigation systems, apologised for collecting speeding data and selling it to the Police, who then laid speed traps. I wonder if Apple will do the same with the iPhone navigation systems? And Why You Should Care is a great read.

Privacy 104
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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. Demand was so high that Google eventually had to suspend them.

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Getting Back on the Right Path

Waxing UnLyrical

Last Wednesday, it was social networking app Path ’s day in the hot seat. Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Apple needs to change this. Nor were they going to sell this data to marketers.

Apple 185