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What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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This week will bring the "other" big Apple event and news to the world. It's Apple. The rumour mills is thinking that changes will be made to Apple Music , announcement of Apple's own unique TV programming (a la Netflix ), and a lot of love for Siri. apple music. digital marketing. digital marketing agency.

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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are.

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It’s Not About Social Anymore

Direct Marketing Observations

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. The data proves it out and so do retailers, consumers and manufacturers. Even if it was an honest mistake.

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Shocking Shopping Experiences At The Mall

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The news that I read would have you believe that this is the end of retail as we have known it. Amazon now has a higher market capitalization than Walmart. With that, I am a retail rat. . I was, literally, brought up in the retail environment. I just love the smell of retail in the morning. It wasn't just Apple.

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4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Image via BigStockPhoto.com.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. Reply Rocket Rachel September 21, 2009 at 11:39 am Social media marketing really provides your company with a face.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Global businesses reach specific market segments on social media through the use of different platforms and accounts.

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